Financials · NASDAQ: AFRM
Affirm: how the business works
Affirm lends shoppers money to pay for purchases in installments and charges merchants a fee for each sale, with revenue of $4.26 billion in FY2026 (the year to Jun 30, 2026).
By Hardik Bhandare · Checked against filings: . Editorial policy. Corrections
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Affirm Holdings, Inc. · San Francisco, California · Founded 2012
Updated for Q1 FY2027 · checked
- Revenue, FY2026
- $4.26B
- Operating income, FY2026
- $417.0M
- Net income, FY2026 (incl. one-off tax benefit)
- $1.93B
- Active consumers, Sep 30, 2026
- 28.7 million
- Max Levchin's share of votes, Sep 30, 2026 (proxy)
- 44.04%
The short version
Affirm in 5 points
1 · What it sells
Affirm lets shoppers pay for purchases over time, through short 0% plans, 0% monthly loans and interest-bearing monthly loans, and handled $50.2 billion of purchases in FY2026.
2 · Who pays it
In FY2026, borrowers paid 48.1% of Affirm's revenue as interest, merchants 27.0% as fees, loan sales to investors brought 14.0%, card networks 6.9% and loan servicing 4.1%.
3 · What it keeps from $100
Of every $100 that came in during FY2026, Affirm kept $44.5 as net income because of a one-off tax benefit, while its operating income was $9.8 per $100 of revenue.
4 · Where the operating profit comes from
Affirm reports one segment: in FY2026, $4.26 billion of revenue covered $3.84 billion of operating costs, including $796.7 million of credit losses, leaving $417.0 million of operating income.
5 · The one thing to watch
The 30+ day delinquency rate on monthly installment loans was 2.9% in Q1 FY2027 against 2.8% a year earlier, while provision for credit losses rose to $259.4 million from $162.8 million.
Sources: From Affirm's FY2026 10-K, Q1 FY2027 10-Q and Q1 FY2027 shareholder letter · checked
See the full receipt and the management scorecard below
01Where the money goes · FY2026
Where does $100 of Affirm's money go?
Affirm · FY2026
Receipt for every $100
| Credit losses | $18.4 |
|---|---|
| Funding costs | $10.5 |
| Loss on buying loans from partner banks | $7.2 |
| Processing and servicing | $14.1 |
| Technology, marketing and admin | $38.5 |
| Income tax benefit (added to profit) | −$33.1 |
| Kept as net income | $44.5 |
| Total | $100 |
Each line = amount ÷ total money in × 100. Lines may not add to exactly $100 because of rounding.
How this is worked out
Cityfort calculation from FY2026 10-K. Of every $100 that came in during FY2026 (revenue $4,261.1 million + other income $75.8 million = $4,336.9 million). The tax line is negative because Affirm released most of a valuation allowance on its deferred tax assets in Q4 FY2026, a one-off, non-cash benefit of about $1.5 billion.
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02The business in one line
What does Affirm do?
Shoppers pay Affirm interest on installment loans and merchants pay it a fee for each sale; most of the money goes on running the platform, credit losses and funding the loans, and what is left is profit.
- In FY2026, interest from borrowers was 48.1% of revenue, merchant fees 27.0%, gains on selling loans to investors 14.0%, card fees 6.9% and servicing fees 4.1%.
- Affirm had operating income of $417.0 million in FY2026, after operating losses in each year from FY2022 to FY2025.
03Who pays it
Who pays Affirm?
Borrowers (interest)
48%
of revenue
Shoppers repaying interest-bearing installment loans that Affirm holds.
Merchants (fees)
27%
of revenue
Stores and brands paying a fee when Affirm helps them make a sale, plus fees for placements in the Affirm app.
Investors buying loans (gain on sale)
14%
of revenue
Gains when Affirm sells loans to investors through loan sales and forward-flow agreements (standing deals to buy loans).
Card networks (card fees)
7%
of revenue
Merchants pay an interchange fee on each Affirm Card or virtual card purchase; card-issuing banks share part of it with Affirm.
Loan owners (servicing fees)
4%
of revenue
Fees for collecting payments on loans that Affirm sold to others.
- Borrowers (interest)48%
- Merchants (fees)27%
- Investors buying loans (gain on sale)14%
- Card networks (card fees)7%
- Loan owners (servicing fees)4%
How spread out the customers are
Affirm reports concentration by GMV, not revenue: Amazon was 22% of FY2026 GMV and the top five merchants and platform partners 44% (40% in Q1 FY2027). No single merchant was more than 10% of revenue in FY2024 to FY2026.
04Why it makes money
Why does Affirm make money?
Affirm earns the gap between what each loan brings in and what it costs to fund, collect and lose.
In FY2026 revenue was 8.49% of GMV. Credit losses, funding costs, losses on buying loans and processing took $2.18 billion of the $4.26 billion; technology, marketing and admin were $1.53 billion in FY2022 and $1.67 billion in FY2026, while revenue more than tripled.
Operating income per $100 of revenue
−$64.2$9.8
FY2022 to FY2026
- Merchants add Affirm at checkout to sell more
- Shoppers pick a plan; Affirm prices each loan's risk
- Merchants pay fees; borrowers on interest-bearing plans pay interest
- Affirm sells loans or funds them with lenders and securitizations
- Repayment data feeds its risk models
- More shoppers and merchants join the network
↺ Step 6 feeds back into step 1.
05The numbers · Consolidated · US$
How has Affirm done?
Revenue
$4.3BFY2026
Revenue rose every year, from $1.35 billion in FY2022 to $4.26 billion in FY2026, and Q1 FY2027 revenue of $1.26 billion was up 35% from $933.3 million a year earlier.
US$
See the numbers
Net profit
$1.9BFY2026
Operating income went from an $866.0 million loss in FY2022 to $417.0 million in FY2026; net income of $1.93 billion in FY2026 includes a one-off tax benefit of about $1.5 billion in Q4 FY2026, whose figures (EPS not shown) are a Cityfort calculation from the FY2026 10-K and Q3 FY2026 10-Q.
US$
See the numbers
Profit kept per $100 of revenue
$45.3FY2026
Operating income per $100 of revenue went from a $64.2 loss in FY2022 to $9.8 in FY2026 and $14.8 in Q1 FY2027, while net income per $100 was $45.3 in FY2026 because of the tax benefit.
$ of profit per $100 of revenue (net margin)
See the numbers
Free cash flow
$993MFY2026
Free cash flow (cash from operations minus purchases of property, equipment and software) rose from a $248.5 million outflow in FY2022 to $992.6 million in FY2026, a measure that leaves out the $46.66 billion of loans Affirm bought or made in FY2026 (investing cash flow) and adds back $304.7 million of stock-based pay.
US$ · cash from operations minus spending on plants and equipment
See the numbers
See all yearly numbers
EBITDA here = operating income plus depreciation and amortization (from the cash flow statement). Fiscal years are the company's own (Jun 30; Affirm's FY2026 ran from Jul 1, 2025 to Jun 30, 2026, so Q1 FY2027 is July to September 2026). Net profit is the share belonging to the company's owners.
Download Affirm's yearly and quarterly numbers (CSV, with source ids)
Learn: Fiscal years that don't end in December: Nvidia's FY2027 explained · Stock-based compensation and dilution: pay that becomes shares
Sources (11)
- Form 10-K, fiscal year 2024 (year ended Jun 30, 2024)
- Form 10-K, fiscal year 2026 (year ended Jun 30, 2026)
- Shareholder letter, Q2 fiscal 2025 (Form 8-K Ex. 99.1)
- Shareholder letter, Q3 fiscal 2025 (Form 8-K Ex. 99.1)
- Shareholder letter, Q4 fiscal 2025 (Form 8-K Ex. 99.1)
- Shareholder letter, Q1 fiscal 2026 (Form 8-K Ex. 99.1)
- Shareholder letter, Q2 fiscal 2026 (Form 8-K Ex. 99.1)
- Shareholder letter, Q3 fiscal 2026 (Form 8-K Ex. 99.1)
- Form 10-Q, Q3 fiscal 2026 (quarter ended Mar 31, 2026)
- Shareholder letter, Q1 fiscal 2027 (Form 8-K Ex. 99.1)
- Form 10-Q, Q1 fiscal 2027 (quarter ended Sep 30, 2026)
06Who runs it
Who runs Affirm, and did they deliver?
Max Levchin
Founder, Chief Executive Officer and Chair
Received a grant of 333,667 performance stock units on Jan 13, 2026.
Michael Linford
President · since 2026
President since Aug 27, 2026; previously Chief Operating Officer, and Chief Financial Officer from 2018 to 2024.
Libor Michalek
President (engineering, risk and product)
Rob O'Hare
Chief Financial Officer
Jacqueline D. Reses
Director
Chief Executive Officer of Lead Bank, one of Affirm's two main originating banks.
Ryan Schneider
Director · since 2026
Joined the board on Jul 1, 2026.
What they said, and what happened
3 delivered · 2 too early to tell
Said on Aug 28, 2025
Affirm guided Q1 FY2026 GMV of $10.10 to $10.40 billion and revenue of $855 to $885 million.
DeliveredWhat happened
Reported GMV of $10.8 billion and revenue of $933.3 million, both above the range.
Said on Aug 28, 2025
Affirm guided FY2026 GMV of more than $46 billion and a GAAP operating margin of more than 6.0%.
DeliveredWhat happened
FY2026 GMV was $50.2 billion and operating margin 9.8% ($417.0 million on $4,261.1 million of revenue; Cityfort calculation from the FY2026 10-K).
Said on May 7, 2026
Affirm guided Q4 FY2026 revenue of $1,080 to $1,110 million and an operating margin of 9.5% to 11.5%.
DeliveredWhat happened
Q4 FY2026 revenue was $1,166.0 million and operating margin 12.6%, both above the range (Cityfort calculation from the FY2026 10-K and Q3 FY2026 10-Q).
Said on Nov 5, 2026
Affirm guided Q2 FY2027 GMV of $17.9 to $18.2 billion, revenue of $1,435 to $1,465 million and an operating margin of 11.50% to 13.50%.
Too early to tellWhat happened
Q2 FY2027 results are not out yet; Q2 FY2026 GMV was $13.8 billion and revenue $1,123.0 million.
Said on Nov 5, 2026
Affirm guided FY2027 GMV of more than $65.25 billion and a GAAP operating margin of more than 14.75%.
Too early to tellWhat happened
Q1 FY2027 GMV was $14.4 billion and operating margin 14.8%.
Sources (12)
- Form 8-K filed Aug 27, 2026 (Q4 fiscal 2026 results; Michael Linford appointed President)
- 2026 proxy statement (DEF 14A), annual meeting Dec 14, 2026
- Form 8-K filed Jan 16, 2026 (CEO performance stock unit grant)
- Form 8-K filed Jun 25, 2026 (revolving credit facility amendment; director appointment)
- Shareholder letter, Q4 fiscal 2025 (Form 8-K Ex. 99.1)
- Shareholder letter, Q1 fiscal 2026 (Form 8-K Ex. 99.1)
- Form 10-K, fiscal year 2026 (year ended Jun 30, 2026)
- Shareholder letter, Q3 fiscal 2026 (Form 8-K Ex. 99.1)
- Form 10-Q, Q3 fiscal 2026 (quarter ended Mar 31, 2026)
- Shareholder letter, Q1 fiscal 2027 (Form 8-K Ex. 99.1)
- Shareholder letter, Q2 fiscal 2026 (Form 8-K Ex. 99.1)
- Form 10-Q, Q1 fiscal 2027 (quarter ended Sep 30, 2026)
07What could go wrong
What could go wrong for Affirm?
- Other
Borrowers who do not repay
Provision for credit losses rose 59% to $259.4 million in Q1 FY2027 from $162.8 million a year earlier, while revenue rose 35%. The 30+ day delinquency rate on monthly installment loans (excluding Peloton) was 2.9% in Q1 FY2027, against 2.8% a year earlier. FY2026 provision was $796.7 million and net charge-offs $611.6 million, 7.4% of average loans held for investment (Cityfort calculation from the FY2026 10-K).
Watch The 30+ day delinquency rate and the allowance for credit losses (6.3% of loans at Sep 30, 2026) in each shareholder letter.
- Cash and liquidity
Funding markets and interest rates
Affirm funds loans with warehouse lines, securitizations and loan sales, not deposits. Funding costs were $454.0 million in FY2026 and $134.4 million in Q1 FY2027. Its Nov 5, 2026 outlook assumes short-term benchmark rates rise in FY2027.
Watch Funding costs and funding capacity ($31.7 billion at the end of Q1 FY2027) in each letter.
- Concentration
Reliance on Amazon and a few partners
Amazon was 22% of FY2026 GMV and the top five merchants and platform partners 44%. Many partner agreements are non-exclusive, and some partners can end them on 30 to 90 days' notice. The Amazon agreement runs through the end of January 2031, then renews yearly unless either side gives notice.
Watch Top-five share of GMV (40% in Q1 FY2027) and any change to the Amazon or Shopify agreements.
- Regulation
Partner banks and lending rules
Celtic Bank and Lead Bank originate most loans made through Affirm ($40.2 billion bought from partner banks vs $9.5 billion Affirm originated itself in FY2026), and Affirm relies on their authority under federal law to set interest rates. The CFPB supervises Affirm, and new UK rules for deferred-payment credit took effect on Jul 25, 2026. Affirm's 10-K says its own bank application, filed Jan 23, 2026, has attracted opposition from industry and advocacy groups.
Watch Partner bank renewals, the Affirm Bank application, and the legal and regulatory notes in each 10-Q.
- Competition
Competition at checkout
Affirm's 10-K says the pay-over-time industry has low barriers to entry, and its offers increasingly appear next to rivals' at checkout. Card issuers, PayPal, Block, Klarna and merchants' own plans compete for the same purchases.
Watch Active merchants, revenue as a share of GMV (8.79% in Q1 FY2027) and new partner wins or losses.
- Governance
Founder voting control
Class B shares carry 15 votes each. Max Levchin held 44.04% of the votes on Sep 30, 2026, and directors and executive officers together 46.31%. Affirm's 10-K says the dual-classShares with different voting power, so some holders control more votes than their share of ownership. Learn more structure concentrates voting control with Class B holders.
Watch Class B share count on each 10-Q cover and voting power in the annual proxy.
- Other
Stock pay and partner warrants
Stock-based payPay given as shares instead of cash, which spreads ownership more thinly. Learn more was $304.7 million in FY2026, and warrant expense under commercial agreements another $192.3 million. Amazon holds a warrant to buy up to 15,000,000 Class A shares. Diluted shares rose 23.8% from FY2022 to FY2026.
Watch Diluted share count, stock-based compensation and enterprise warrant expense in each 10-Q.
- Legal
Lawsuits
A securities class action, dismissed with prejudice on Sep 30, 2025, is on appeal at the Ninth Circuit; it alleged misleading statements about the business model's exposure to interest rates. Related derivative suits are stayed. Affirm said estimable losses from its legal proceedings would not have a material adverse effect on its finances.
Watch The commitments and contingencies note in each 10-Q and 10-K.
Sources (7)
- Shareholder letter, Q1 fiscal 2027 (Form 8-K Ex. 99.1)
- Shareholder letter, Q1 fiscal 2026 (Form 8-K Ex. 99.1)
- Form 10-Q, Q1 fiscal 2027 (quarter ended Sep 30, 2026)
- Form 10-K, fiscal year 2026 (year ended Jun 30, 2026)
- Form 8-K filed Nov 6, 2025 (amended Amazon installment financing agreement and warrant amendment)
- 2026 proxy statement (DEF 14A), annual meeting Dec 14, 2026
- Form 10-K, fiscal year 2024 (year ended Jun 30, 2024)
08Both sides
What do supporters and critics point to?
What supporters point to
- GMV grew 34% to $14.4 billion in Q1 FY2027, which Affirm says was its twelfth straight quarter of GMV growth above 30%.
- Operating income went from a $1.20 billion loss in FY2023 to $417.0 million in FY2026, and was $187.1 million in Q1 FY2027.
- 96% of FY2026 transactions came from repeat consumers, according to the FY2026 10-K.
- Funding capacity reached $31.7 billion at the end of Q1 FY2027, up from $26.6 billion a year earlier.
- The top five partners' share of GMV fell to 40% in Q1 FY2027 from 44% a year earlier.
What critics point to
- FY2026 net income of $1.93 billion includes a non-cash tax benefit of about $1.5 billion; pre-tax income was $492.7 million.
- Provision for credit losses rose 59% in Q1 FY2027 while revenue rose 35%.
- Amazon alone made up 22% of FY2026 GMV.
- Founder Max Levchin held 44.04% of the votes on Sep 30, 2026 through 15-vote Class B shares.
- Stock-based pay was $304.7 million and partner warrant expense $192.3 million in FY2026.
09What to watch next
What should you watch next at Affirm?
Next event
Q2 FY2027 results
Date not announced yet.
Q2 FY2027 against the company's outlook
Affirm guided Q2 FY2027 GMV of $17.9 to $18.2 billion and revenue of $1,435 to $1,465 million on Nov 5, 2026; Q2 FY2026 was $13.8 billion and $1,123.0 million.
Delinquencies and credit losses
The 30+ day delinquency rate on monthly installment loans was 2.9% in Q1 FY2027 against 2.8% a year earlier; provision for credit losses was $259.4 million.
Affirm Bank application
Affirm applied to the Nevada Financial Institutions Division and the FDIC on Jan 23, 2026; its filings report no decision yet.
10Key dates
What are the key dates for Affirm?
| Event | Date | Source |
|---|---|---|
| 2026 convertible notes mature$221.3 million of 0% convertible notes outstanding at Jun 30, 2026. | Form 10-K, fiscal year 2026 (year ended Jun 30, 2026) | |
| Annual meeting of stockholders (2026 proxy statement)Holders of record on Oct 16, 2026 may vote. | 2026 proxy statement (DEF 14A), annual meeting Dec 14, 2026 | |
| Fiscal 2027 ends | Form 10-K, fiscal year 2026 (year ended Jun 30, 2026) | |
| Revolving credit facility matures$675 million, unsecured. | Form 8-K filed Jun 25, 2026 (revolving credit facility amendment; director appointment) | |
| Amazon agreement initial term endsRuns through the end of January 2031, then renews for one-year terms unless either party gives notice. | Not yet stated | Form 8-K filed Nov 6, 2025 (amended Amazon installment financing agreement and warrant amendment) |
Learn: How to read a proxy statement (DEF 14A): Nvidia's 2026 proxy · Fiscal years that don't end in December: Nvidia's FY2027 explained
Sources (4)
11Key facts
Key facts about Affirm
- What does Affirm do?
- Affirm Holdings lets shoppers pay for purchases over time, in short 0% plans or monthly installment loans, online and in stores. Purchases paid for with Affirm (gross merchandise volume, GMV) totaled $50.2 billion in FY2026, the year to Jun 30, 2026, against revenue of $4.26 billion.
- How does Affirm make money?
- In FY2026 Affirm's $4.26 billion of revenue came from interest paid by borrowers (48.1%), fees from merchants (27.0%), gains on selling loans to investors (14.0%), card network fees (6.9%) and fees for servicing loans owned by others (4.1%).
- Is Affirm profitable?
- Affirm had operating income of $417.0 million in FY2026, after operating losses in each year from FY2022 to FY2025. Its FY2026 net income of $1.93 billion included a one-off, non-cash tax benefit of about $1.5 billion. In Q1 FY2027 (July to September 2026) Affirm's operating income was $187.1 million and net income $164.2 million.
- Who are Affirm's customers?
- Affirm serves two groups: 28.7 million active consumers and about 620,800 active merchants at Sep 30, 2026. Amazon accounted for 22% of Affirm's GMV in FY2026, and the top five merchants and platform partners 44%.
- What loan products does Affirm offer?
- In FY2026, interest-bearing monthly installment loans were 70% of Affirm's GMV, Pay-in-X plans (one to four 0% APR payments) 16% and 0% APR monthly installment loans 14%.
- What is the Affirm Card?
- The Affirm Card is a debit card that lets users pay in full from a linked bank account or apply to pay over time in the Affirm app. The Affirm Card accounted for 23% of Affirm's GMV in Q1 FY2027 (July to September 2026), and Card GMV grew 117% from a year earlier.
- How big is Affirm?
- Affirm had revenue of $4.26 billion and operating income of $417.0 million in FY2026, the year to Jun 30, 2026, and 2,358 employees at Jun 30, 2026.
- Where does Affirm earn its revenue?
- In FY2026, 96.5% of Affirm's revenue came from the United States, 3.4% from Canada and 0.1% from other countries. Affirm reports one operating segment.
- Is Affirm a bank?
- Affirm Holdings is not a bank and does not take deposits. According to its FY2026 10-K, two partner banks, Celtic Bank and Lead Bank, originate most loans made through Affirm: it bought $40.2 billion of loans from partner banks and originated $9.5 billion itself in FY2026. The Affirm Money savings account is held at Cross River Bank.
- Who owns Affirm?
- Founder and CEO Max Levchin held 44.04% of Affirm's voting power on Sep 30, 2026, mostly through Class B shares with 15 votes each, according to the 2026 proxy statementThe yearly filing about shareholder votes, the board and executive pay. Learn more. All 13 directors and executive officers together held 46.31% of the votes, and Shopify 17.92%.
Terms on this page
- Capital expenditures (capex)
- Debt-to-equity
- Earnings per share (EPS)
- EBITDA
- Free cash flow
- Market cap
- Net debt
- Net margin
- Operating income
- Operating margin
Each explains the term in plain English, with the same number from other companies on Cityfort.
Go deeper
More detail from the same filings. Open any section.
12What it sells
12What it sells
What does Affirm sell?
Interest-bearing monthly loans (70% of FY2026 GMV)
Monthly installment loans with fixed simple interest. Loan terms run up to 60 months, and Affirm charges no late fees or compounding interest.
Pay-in-X (16% of FY2026 GMV)
Short payment plans, mostly one to four payments with 0% APR. The merchant pays Affirm a fee.
0% APR monthly loans (14% of FY2026 GMV)
Monthly installments with no interest for the shopper. Affirm generally earns larger merchant fees on these.
Affirm Card (23% of Q1 FY2027 GMV)
A debit card that pays in full from a linked account, or lets the user apply in the app to pay over time, online or in stores.
Affirm Money and the Affirm app
An FDIC-insured savings account offered with Cross River Bank, and an app where merchants pay for featured placements and offers.
What it does
- Does: Approves or declines each purchase, and sets the loan terms
- Does: Sells many of its loans to investors and keeps servicing them for a fee
- Does: Funds the loans it keeps with warehouse credit lines and securitizations (bonds backed by loans)
- Does: Earns a share of card fees when the Affirm Card is used
What it does not do
- Does not: Does not charge late fees, deferred interest or compounding interest, according to its FY2026 10-K
- Does not: Does not take deposits: it is not a bank, and the Affirm Money account is held at Cross River Bank
- Does not: Does not originate most loans itself: in FY2026 it bought $40.2 billion of loans from partner banks such as Celtic Bank and Lead Bank and originated $9.5 billion directly
13How the money flows
13How the money flows · FY2026
How does money flow through Affirm?
Money in
- Interest from borrowers$2.0B
- Merchant fees (merchant network revenue)$1.1B
- Gains on selling loans$597M
- Card network fees$294M
- Servicing fees$173M
- Other income, net$75.8M
The company
Affirm
$4.3B came in
Money out
- Credit losses (provision for loans expected not to be repaid)$797M
- Funding costs (interest on borrowing that funds loans)$454M
- Loss on buying loans from partner banks$312M
- Processing and servicing$614M
- Technology, marketing and admin$1.7B
- Income tax benefit (added to profit)−$1.4B
- Net income$1.9B
- Borrowers, merchants, loan buyers and card networks paid Affirm $4.26 billion of revenue in FY2026.
- Credit losses, funding costs, losses on buying loans from partner banks, and processing and servicing took $2.18 billion.
- Technology, marketing and admin took $1.67 billion, so operating costs totaled $3.84 billion.
- That left $417.0 million of operating income; other income added $75.8 million.
- A net tax benefit of $1.44 billion, from a one-off release of about $1.5 billion, lifted net income to $1.93 billion.
14What it needs to run
14What it needs to run
What does Affirm need to run?
Partner banks
Celtic Bank and Lead Bank originate most loans made through Affirm ($40.2 billion bought from partner banks vs $9.5 billion Affirm originated itself in FY2026); Evolve Bank & Trust and Stride Bank issue the Affirm Card. The Celtic Bank and Lead Bank agreements renew one year at a time, the Evolve agreement in three-month terms, and Stride's first five-year term runs to 2030.
Funding
Warehouse credit lines, securitizations and loan sales to investors. Affirm reported $31.7 billion of funding capacity at the end of Q1 FY2027.
Repayment data
Affirm says its risk models draw on data from about 553 million loans, and 96% of FY2026 transactions came from repeat consumers.
Licenses
State lending licenses in the US, and authorization from the UK's Financial Conduct Authority for its UK subsidiary.
People
2,358 employees at Jun 30, 2026.
15Where it sells
15Where it sells · FY2026
Where does Affirm sell?
- United States97%
- Canada3%
- Other countries0%
16Competitors and what protects it
16Competitors and what protects it
Who does Affirm compete with?
PayPal
NASDAQ: PYPL
Named in Affirm's FY2026 10-K as offering mobile wallets and other pay-over-time solutions.
Block
NYSE: XYZ
Named in Affirm's FY2026 10-K as offering mobile wallets and other pay-over-time solutions.
Klarna
Named in Affirm's FY2026 10-K as offering pay-over-time solutions.
Synchrony
Named in Affirm's FY2026 10-K among card-issuing banks whose credit cards compete with Affirm's loans.
Capital One
NYSE: COF
Named in Affirm's FY2026 10-K among card-issuing banks; Affirm notes such banks fund themselves with insured deposits.
What protects the business
Each strength is scored 1 (weak) to 5 (strong) for the business, with the reason. It is not a rating of the share.
- Merchant network4 of 5
Active merchants rose to 620.8 thousand at Sep 30, 2026 from 418.9 thousand a year earlier, and Affirm's Amazon agreement runs through the end of January 2031.
- Repeat users4 of 5
96% of FY2026 transactions came from repeat consumers, and transactions per active consumer rose from 3.0 in FY2022 to 7.0 in FY2026.
- Underwriting data3 of 5
Affirm says its models use data from about 553 million loans; its allowance for credit losses was 6.3% of loans held for investment at Sep 30, 2026.
- Access to funding3 of 5
Funding capacity was $31.7 billion at the end of Q1 FY2027, up from $26.6 billion a year earlier, spread across warehouse lines, securitizations and loan sales.
Weak spot
Cost of money
Affirm's 10-K notes that large card-issuing competitors fund themselves with low-cost insured deposits; Affirm borrows from warehouse lenders and bond investors, and its funding costs were $454.0 million in FY2026.
Sources (6)
- Form 10-K, fiscal year 2026 (year ended Jun 30, 2026)
- Shareholder letter, Q1 fiscal 2027 (Form 8-K Ex. 99.1)
- Shareholder letter, Q1 fiscal 2026 (Form 8-K Ex. 99.1)
- Form 8-K filed Nov 6, 2025 (amended Amazon installment financing agreement and warrant amendment)
- Form 10-K, fiscal year 2024 (year ended Jun 30, 2024)
- Form 10-Q, Q1 fiscal 2027 (quarter ended Sep 30, 2026)
17Where growth could come from
17Where growth could come from
Where could Affirm's growth come from?
Affirm said in its Q1 FY2027 shareholder letter (Nov 5, 2026) that it expects FY2027 GMV of more than $65.25 billion, revenue similar to FY2026 as a share of GMV (about 8.49%) and a GAAP operating margin of more than 14.75%. For Q2 FY2027 it guided GMV of $17.9 to $18.2 billion, revenue of $1,435 to $1,465 million and an operating margin of 11.50% to 13.50%.
Affirm Card
Working23% of Q1 FY2027 GMV
Card GMV grew 117% in Q1 FY2027 from a year earlier, according to Affirm's shareholder letter.
Status: Working, on track against what the company said.
More merchants
Working620.8K active merchants
Active merchants at Sep 30, 2026, up from 418.9 thousand a year earlier.
Status: Working, on track against what the company said.
More use per shopper
Working7.3 transactions per consumer
Transactions per active consumer in the 12 months to Sep 30, 2026, up from 6.1 a year earlier.
Status: Working, on track against what the company said.
Outside North America
Early0.1% of FY2026 revenue
Affirm launched with a large enterprise partner in the UK late in Q1 FY2027; it said expansion outside North America is not expected to be a material growth contributor in FY2027.
Status: Early, too early to judge.
Affirm Bank
NewApplied Jan 23, 2026
Affirm applied to the Nevada Financial Institutions Division and the FDIC to set up Affirm Bank, an industrial loan company. No approval is reported in its filings.
Status: New, recently announced.
Status compares progress with what the company itself said it would do: Working = on track against what the company said; Mixed = partly on track; Behind = behind the company's own plan; New = recently announced; Early = too early to judge.
18The company's own measures (non-GAAP)
18The company's own measures · Q1 FY2027, FY2026 and FY2025
What do Affirm's own measures show?
Official (GAAP): Operating income, Q1 FY2027
$187M
Company's own measure: Adjusted operating income, Q1 FY2027
$380M
Affirm adds back depreciation and amortization, stock-based compensation, enterprise warrant and share-based expense (mainly warrants given to Amazon and Shopify), and other items.
Official (GAAP): Operating margin, Q1 FY2027
14.8%
Company's own measure: Adjusted operating margin, Q1 FY2027
30.1%
Adjusted operating income as a share of revenue.
Official (GAAP): Total revenue, Q1 FY2027
$1.3B
Company's own measure: Revenue less transaction costs (RLTC), Q1 FY2027
$617M
Revenue minus four GAAP expense lines Affirm calls transaction costs ($645.1 million): loss on loan purchase commitment, provision for credit losses, funding costs, and processing and servicing.
Official (GAAP): Operating loss, FY2025
−$87.3M
Company's own measure: Adjusted operating income, FY2025
$778M
Same add-backs as above. The FY2026 figure is in the Q4 FY2026 letter, which was filed as images only, so it is not shown here.
Official (GAAP): Total revenue, Q1 FY2027
$1.3B
Company's own measure: Gross merchandise volume (GMV), Q1 FY2027
$14.4B
The total dollar amount of all transactions on the Affirm platform, net of refunds; it is not revenue. Revenue was 8.79% of GMV, as the company states it.
Official (GAAP): Loans held for investment, Sep 30, 2026
$10.1B
Company's own measure: Total platform portfolio, Sep 30, 2026
$21.6B
Unpaid principal of all loans made through Affirm, including loans held for sale and loans owned by third parties that are not on Affirm's balance sheet.
Official (GAAP)
No official figure measures this; it is the company's own operating measure.
Company's own measure: Active consumers, Sep 30, 2026
28.7 million
Consumers who completed at least one transaction in the previous 12 months, as Affirm defines it; up from 24.1 million a year earlier.
These are the company's own measures, defined by the company. They are not comparable across companies, and they are not added together. Each sits beside the nearest official (GAAP) figure.
Learn: Non-GAAP measures: what a company's "adjusted" numbers leave out · Stock-based compensation and dilution: pay that becomes shares
19Financial strength and debt
19Financial strength · Sep 30, 2026
How much debt does Affirm have?
- Total debt$10.3B
- Cash and investments$3.0B
- Net debt (debt minus cash)$7.3B
- Net worth (shareholders' money)$5.8B
- Debt to equity
- 1.78×
- $ of debt for every $1 of shareholders' money
- Debt = convertible notes ($1,130.6 million) + notes issued by securitization trusts ($6,221.2 million) + funding debt ($2,904.5 million). Cash and investments = cash ($2,072.4 million) + securities available for sale ($932.8 million); restricted cash of $498.6 million is left out. Net debt is a Cityfort calculation from the Q1 FY2027 10-Q.
- At Jun 30, 2026, $8.69 billion of liabilities, including securitization notes and nearly all funding debt, sat in consolidated trusts and other entities whose creditors have no recourse to Affirm's general credit.
- Funding costs (interest on the debt that funds loans) are an operating expense in Affirm's income statement, so operating income and EBITDA on this page are already after that interest.
- Deferred tax assets were $1.43 billion at Sep 30, 2026, after the Q4 FY2026 release of most of the valuation allowance. $221.3 million of 0% convertible notes were due on Nov 15, 2026.
20Who owns it
20Who owns it · ownership as of Sep 30, 2026
Who owns Affirm?
- Officers and directors (as a group), votes
- 46.3%
Shares vs votes by class
Affirm has more than one class of shares, and the classes carry different votes. The share of votes a class holds can differ a lot from its share of the shares.
- Class A common stock: share of all votes32.9%
- Class B common stock: share of all votes67.1%
Each class's part of all votes = its shares outstanding × votes per share ÷ the total for all classes.
Share classes
Holders of 5% or more
From the company's proxy statement (DEF 14A), later Schedule 13G filings and the share counts on its latest annual or quarterly report. Each holder row shows the date of its own filing.
Insider trades · Form 4 data as of Nov 6, 2026
What did Affirm's insiders report trading?
Affirm's insiders made 70 Form 4A filing an insider must make within two business days of buying or selling the company's shares. Learn more filings in the 12 months to Nov 6, 2026.
They reported no purchases and 19 sales (1.1 million shares) in the open market or privately (codes P and S).
17 of the 19 sales were on forms with the Rule 10b5-1 plan box checked.
The same filings report 113 other share transactions (M: 58, F: 38, A: 13, J: 3, C: 1).
They also report 134 transactions in options, stock units or other derivatives.
Insiders are a company's officers, directors and owners of more than 10% of a class of its shares. Most changes in their holdings must be reported to the SEC on a Form 4 within two business days. Source: SEC Form 4 filings on EDGAR.
- P
- a purchase in the open market or privately
- S
- a sale in the open market or privately
- A
- a grant, award or other acquisition from the company under Rule 16b-3
- F
- shares withheld or handed over to pay an exercise price or tax when an award is received, exercised or vests
- M
- exercise or conversion of an option or other derivative, exempt under Rule 16b-3
- C
- conversion of a derivative security
- J
- another acquisition or disposition, described in a footnote
Code meanings: General Instruction 8 of Form 4 (SEC).
The latest 25 of 132 transactions
Shares: A = acquired, D = disposed of. A price the filing gives only in a footnote shows as “See filing”. The 10b5-1 box is checked when at least one trade on the form was made under a Rule 10b5-1 plan. A Form 4/A replaces the form it amends. See all of Affirm's Form 4 filings on EDGAR.
Learn: Dual-class shares: when votes and ownership don't match · How to read a proxy statement (DEF 14A): Nvidia's 2026 proxy · Form 4 insider filings: who files, the codes and the footnotes · Rule 10b5-1 trading plans: how insiders pre-schedule their trades
21What it does with profit
21What it does with profit
What does Affirm do with its profit?
Buyback · Dec 31, 2024
Repurchased 3.5 million Class A shares in December 2024 (Q2 FY2025) for about $250.0 million from holders of its 2026 convertible notes, paid with net proceeds of its 0.75% convertible notes due Dec 15, 2029 and cash on hand, as stated in the FY2025 10-K.
$250M
22Governance signals
22Governance signals
What do Affirm's governance filings show?
- Auditor
- Deloitte & Touche LLP
- Auditor changes
- None in the period covered
- Audit qualifications
- None reported
- Related-party dealings
- Lead Bank, whose CEO Jacqueline D. Reses is an Affirm director, originated $10.9 billion of loans through Affirm in FY2026; Affirm paid it about $4.8 million in fees plus interest. Shopify, which holds more than 5% of the votes, offers Affirm loans to its merchants through Shop Pay Installments under agreements from Jul 16, 2020 and Feb 14, 2025. Affirm paid Teller, Inc., in which Max Levchin's venture firm may hold more than 5%, about $331,000 in FY2026.
- Credit rating
- No public credit rating found in a search of rating agency sites on Nov 6, 2026
Flags to know about
other
Founder controls 44% of the votes
Max Levchin held 44.04% of the votes on Sep 30, 2026 through Class B shares with 15 votes each; directors and executive officers together held 46.31%.
regulatory
Supervised by the CFPB
Affirm's Q1 FY2027 10-Q says it is subject to the regulatory and enforcement authority of the Consumer Financial Protection Bureau, which has requested reports on its business in the past. In the UK, new FCA rules that bring deferred-payment credit under its oversight took effect on Jul 25, 2026.
other
Securities class action on appeal
A 2022 class action alleged that Affirm made false or misleading statements about whether its business model was vulnerable to interest rate changes. The court dismissed it with prejudice on Sep 30, 2025; the plaintiffs appealed to the Ninth Circuit on Oct 29, 2025. Related shareholder derivative suits are stayed.
other
Moved to Nevada
Affirm reincorporated from Delaware to Nevada on Jul 1, 2025; its FY2026 10-K says the move could lead to additional litigation.
23What the market paid
23What the market paid · price as of Nov 5, 2026
What did the market pay for Affirm on Nov 5, 2026?
Price as of Nov 5, 2026 (shown for education; prices change daily).
Price as of Nov 5, 2026: Affirm's Class A shares closed at $69.66 on Nasdaq, the day it reported Q1 FY2027 results. Times 339.01 million Class A and Class B shares (Oct 30, 2026) that is a market value of about $23.6 billion (Cityfort calculation from the Nov 5, 2026 Nasdaq closing price and the Q1 FY2027 10-Q cover); unlisted Class B shares are counted at the Class A price. P/B is price ÷ book value per share: 4.1 on $16.97 of stockholders' equity per share at Sep 30, 2026 (Cityfort calculation from the Q1 FY2027 10-Q). P/E is not shown: FY2026 diluted EPS of $5.53 includes the one-off tax benefit, and Q4 FY2026 EPS is not in a text filing.
- Share price
- $69.66
- Market value (market cap)
- $23.6B
- P/B
- 4.1×
More price-based ratios · as of Nov 5, 2026
Each ratio divides a number from the company's filings by the market value or share price on Nov 5, 2026. Prices change daily, so these ratios do too.
Price to sales (P/S)
5.1×
$23.6B market value ÷ $4.6B revenue (four quarters to Sep 30, 2026) = 5.1×
Cityfort calculation from the Nov 5, 2026 closing price and the Q2 FY2026 to Q1 FY2027 10-Ks and 10-Qs and earnings releases. Source: Nasdaq historical quotes for AFRM (closing price Nov 5, 2026: $69.66); Form 10-Q, Q1 fiscal 2027 (quarter ended Sep 30, 2026); Shareholder letter, Q2 fiscal 2026 (Form 8-K Ex. 99.1) and 4 more
How price ratios workFree cash flow yield
4.2%
$993M free cash flow (FY2026) ÷ $23.6B market value = 4.2%
Cityfort calculation from the FY2026 10-K and the Nov 5, 2026 closing price. Source: Nasdaq historical quotes for AFRM (closing price Nov 5, 2026: $69.66); Form 10-Q, Q1 fiscal 2027 (quarter ended Sep 30, 2026); Form 10-K, fiscal year 2026 (year ended Jun 30, 2026)
What free cash flow means
Shares used for the market value: 339.01 million ($69.66 × 339.01 million shares ≈ $23.6B). Source: Form 10-Q, Q1 fiscal 2027 (quarter ended Sep 30, 2026); 2026 proxy statement (DEF 14A), annual meeting Dec 14, 2026
Source: Nasdaq historical quotes for AFRM (closing price Nov 5, 2026: $69.66); Form 10-Q, Q1 fiscal 2027 (quarter ended Sep 30, 2026)
Sources (8)
- Nasdaq historical quotes for AFRM (closing price Nov 5, 2026: $69.66)
- Form 10-Q, Q1 fiscal 2027 (quarter ended Sep 30, 2026)
- Shareholder letter, Q2 fiscal 2026 (Form 8-K Ex. 99.1)
- Shareholder letter, Q3 fiscal 2026 (Form 8-K Ex. 99.1)
- Form 10-Q, Q3 fiscal 2026 (quarter ended Mar 31, 2026)
- Form 10-K, fiscal year 2026 (year ended Jun 30, 2026)
- Shareholder letter, Q1 fiscal 2027 (Form 8-K Ex. 99.1)
- 2026 proxy statement (DEF 14A), annual meeting Dec 14, 2026
24How it got here
24How it got here
How did Affirm get here?
2012
Milestone
Founded
Affirm was founded in 2012.
2020
Business-model change
Shopify partnership
A Jul 16, 2020 agreement put Affirm loans in Shopify's Shop Pay Installments; a global agreement followed on Feb 14, 2025.
2021
Milestone
Stock market listing
Affirm listed through an IPO in January 2021, raising $1.31 billion net in FY2021.
2023
Crisis
Largest operating loss of the five years
FY2023 operating loss was $1.20 billion; funding costs rose to $183.0 million from $69.7 million and technology costs to $615.8 million from $418.6 million; Affirm booked $35.9 million of restructuring costs.
2025
Milestone
Amazon agreement extended
Affirm and Amazon restated their agreement in November 2025, with a five-year term from Feb 1, 2026 through the end of January 2031.
2026
Business-model change
Bank charter application
On Jan 23, 2026, Affirm applied to set up Affirm Bank, a Nevada-chartered industrial loan company.
2026
Milestone
Operating profit for the year
FY2026 operating income was $417.0 million; a one-off tax benefit of about $1.5 billion lifted net income to $1.93 billion.
Sources (5)
- Form 10-K, fiscal year 2026 (year ended Jun 30, 2026)
- 2026 proxy statement (DEF 14A), annual meeting Dec 14, 2026
- Form 10-K, fiscal year 2023 (year ended Jun 30, 2023)
- Form 10-K, fiscal year 2024 (year ended Jun 30, 2024)
- Form 8-K filed Nov 6, 2025 (amended Amazon installment financing agreement and warrant amendment)
25Sources and changes
Where every number on this page comes from
Sources (20 documents)
- S1Form 10-K, fiscal year 2026 (year ended Jun 30, 2026) · Affirm Holdings, Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Aug 27, 2026
- S2Form 10-K, fiscal year 2025 (year ended Jun 30, 2025) · Affirm Holdings, Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Aug 28, 2025
- S3Form 10-K, fiscal year 2024 (year ended Jun 30, 2024) · Affirm Holdings, Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Aug 28, 2024
- S4Form 10-K, fiscal year 2023 (year ended Jun 30, 2023) · Affirm Holdings, Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Aug 25, 2023
- S5Form 10-Q, Q1 fiscal 2027 (quarter ended Sep 30, 2026) · Affirm Holdings, Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Nov 5, 2026
- S6Form 10-Q, Q3 fiscal 2026 (quarter ended Mar 31, 2026) · Affirm Holdings, Inc. (SEC EDGAR) · Tier 1: company or exchange filing · May 7, 2026
- S7Shareholder letter, Q1 fiscal 2027 (Form 8-K Ex. 99.1) · Affirm Holdings, Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Nov 5, 2026
- S8Form 8-K filed Aug 27, 2026 (Q4 fiscal 2026 results; Michael Linford appointed President) · Affirm Holdings, Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Aug 27, 2026
- S9Shareholder letter, Q3 fiscal 2026 (Form 8-K Ex. 99.1) · Affirm Holdings, Inc. (SEC EDGAR) · Tier 1: company or exchange filing · May 7, 2026
- S10Shareholder letter, Q2 fiscal 2026 (Form 8-K Ex. 99.1) · Affirm Holdings, Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Feb 5, 2026
- S11Shareholder letter, Q1 fiscal 2026 (Form 8-K Ex. 99.1) · Affirm Holdings, Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Nov 6, 2025
- S12Shareholder letter, Q4 fiscal 2025 (Form 8-K Ex. 99.1) · Affirm Holdings, Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Aug 28, 2025
- S13Shareholder letter, Q3 fiscal 2025 (Form 8-K Ex. 99.1) · Affirm Holdings, Inc. (SEC EDGAR) · Tier 1: company or exchange filing · May 8, 2025
- S14Shareholder letter, Q2 fiscal 2025 (Form 8-K Ex. 99.1) · Affirm Holdings, Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Feb 6, 2025
- S152026 proxy statement (DEF 14A), annual meeting Dec 14, 2026 · Affirm Holdings, Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Oct 23, 2026
- S16Schedule 13G/A by FMR LLC on Affirm Class A common stock (event date Sep 30, 2026) · FMR LLC (SEC EDGAR) · Tier 1: company or exchange filing · Nov 5, 2026
- S17Form 8-K filed Nov 6, 2025 (amended Amazon installment financing agreement and warrant amendment) · Affirm Holdings, Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Nov 6, 2025
- S18Form 8-K filed Jun 25, 2026 (revolving credit facility amendment; director appointment) · Affirm Holdings, Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Jun 25, 2026
- S19Form 8-K filed Jan 16, 2026 (CEO performance stock unit grant) · Affirm Holdings, Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Jan 16, 2026
- S20Nasdaq historical quotes for AFRM (closing price Nov 5, 2026: $69.66) · Nasdaq · Tier 1: company or exchange filing · Nov 5, 2026
Changes to this page (v1 · Nov 6, 2026)
- v1 · Nov 6, 2026First version, through Q1 FY2027 (quarter ended Sep 30, 2026). (first version)
Numbers come only from tier 1 and tier 2 sources. Read how we research.
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