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Sector

Consumer Discretionary sector explained

Companies that sell things people choose to buy rather than need every day: cars, online and store retail, travel, restaurants, clothing and home goods.

For learning only. Cityfort is not a registered investment adviser or broker-dealer and does not recommend buying or selling any security. Prices shown are dated and may be out of date.

Companies we cover

2 companies in Consumer Discretionary

  • Amazon

    AMZN

    Amazon sells goods online, rents computing power through AWS and sells ads, with net sales of $716.9 billion in FY2025.

    Data depth: RichCovers Q2 FY2026

  • Tesla

    TSLA

    Tesla makes electric cars and battery storage for homes and power grids, with revenue of $94.8 billion in FY2025.

    Data depth: RichCovers Q3 FY2026

How companies in this sector earn

How do Consumer Discretionary companies make money?

  • Retailers buy goods and sell them for more, or charge other sellers fees to use their stores and websites.
  • Carmakers sell vehicles through dealers or directly, and some also sell software, charging and services.
  • Some companies add subscriptions, advertising or cloud services on top of their main business.
  • The cost of the goods sold, shipping and staff are usually the largest costs.

Who regulates it

Federal Trade Commission (FTC), for competition and consumer protection · National Highway Traffic Safety Administration (NHTSA), for vehicle safety · Consumer Product Safety Commission (CPSC)

What moves results across the sector

  • Household spending, which moves with jobs, wages and interest rates.
  • Tariffs and shipping costs on imported goods and parts.
  • Vehicle safety investigations and recalls for carmakers.

Words you'll meet

Key terms

Gross merchandise value
The total value of goods sold through a marketplace, including goods sold by other sellers.
Fulfillment
Storing, packing and shipping orders to customers.
Deliveries
The number of vehicles a carmaker handed over to customers in a period.
Same-store sales
Sales growth at stores open for at least a year, leaving out new openings.

Last updated Oct 27, 2026.

Disclaimer

For learning only. Cityfort is not a registered investment adviser or broker-dealer and does not recommend buying or selling any security. Prices shown are dated and may be out of date.

Investing in securities involves risk, including loss of capital. Before making any investment decision, do your own research and consider consulting a registered investment adviser or other qualified professional.

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Cityfort publishes general educational content that explains how listed companies work. Cityfort is not registered with the US Securities and Exchange Commission or any state securities regulator as an investment adviser, and is not a broker-dealer or a member of FINRA. Cityfort does not provide investment, tax or legal advice, recommendations, ratings, price targets or any opinion on whether to buy, sell or hold any security. Nothing on the site is tailored to any person's circumstances.

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