Skip to content
New: 100+ more US companies, including the big banks, plus insider trades from SEC filings

Cityfort for Teachers

Free lessons on how real companies make money

For high school personal finance, economics and business classes. Real companies, real SEC filings, every number sourced. Free, no login, no ads on these pages.

For learning only. Cityfort is not a registered investment adviser or broker-dealer and does not recommend buying or selling any security. Prices shown are dated and may be out of date.

Cityfort for Teachers is a free unit on how real companies make money, for grades 9–12. It has four 50-minute lessons and an optional capstone project for personal finance, economics and business classes.

Students work with numbers from the SEC filings of companies they know, such as Nike, Costco and McDonald's. Every lesson comes with slides, a worksheet, an answer key and a teacher guide, and students never log in.

What's in Unit 1?

Unit 1: How real companies make money. Four lessons of one class period each, plus 2–3 periods for the optional capstone. See the whole unit.

LessonWhat students doTimeCompanies (fiscal year)Standards supported
1. Where did $100 go?Guess, then reveal, where each $100 that came in went: costs, taxes and what was kept.50 minNike (FY2026), Costco (FY2026), McDonald's (FY2025), Apple (FY2026)Personal finance Investing 8-4; Common Core 7.RP.A.3, HSN.Q.A.1
2. Revenue, profit and cash are not the same thingCompare profit and cash in three real cases, and explain why they differ.50 minNetflix (FY2021 and FY2025), Chipotle (FY2025)Personal finance Investing 12-2a, 12-5a (partial)
3. Same industry, different businessExplain how Coca-Cola and PepsiCo earn money differently, without ranking them.50 minCoca-Cola and PepsiCo (FY2025)Common Core RH.11-12.7
4. 10-K scavenger huntFind ten facts in Nike's real annual report, and cite the Item and page.50 minNike's Form 10-K (FY2026); Costco's 10-K (FY2026, exit ticket)Common Core RH.11-12.1, RH.11-12.7; personal finance Investing 12-5a (partial)
5. Capstone: How ___ makes money (optional)Research one company, then explain how it makes money, with sources.2–3 periods plus homeworkA company to study, from a list with Cityfort pagesPersonal finance Investing 8-4; Common Core RH.11-12.1, RH.11-12.7

Who is it for?

The lessons are written for high school students in grades 9–12. They fit personal finance, economics, business, CTE and consumer math classes.

Homeschool families and intro college instructors can use the same files. You don't need a finance background to teach them.

What comes with each lesson?

  • A teacher page with the objective, timing, steps and standards.
  • A student page with no answers. Students open it from a link, a QR code or a short web address.
  • A teacher guide (PDF) that includes a 5-minute prep box and a 2-minute background box.
  • A student worksheet (PDF) with a short exit ticket. It prints in black and white.
  • An answer key (PDF) that shows where every number comes from.
  • Slides (PowerPoint) with speaker notes.
  • Ideas for English learners, students with IEPs and advanced students.

How do I use it in class?

  1. Start with Lesson 1, "Where did $100 go?"
  2. Read the 5-minute prep box in the teacher guide.
  3. Print the worksheet, and open the slides on your projector.
  4. Share the student page by link or QR code. Students don't need accounts.
  5. Use the exit ticket and the answer key to check what students learned.

Shorter periods? Every lesson splits into two shorter blocks.

What makes these lessons different?

    Real companies, real filings.

    Every number comes from a company's SEC filings, mostly its Form 10-K (annual report). One Lesson 3 count comes from a Form 10-Q (quarterly report), and the capstone's Starbucks card comes from its fiscal 2026 earnings release (Form 8-K). Each one shows its period and the filing it came from.

    The business, not the stock.

    Students learn what a company sells, where its money goes and how it reports results. No lesson asks students to pick, rank or value a stock.

    Free and open.

    Students never log in, and Cityfort collects no personal information about them. The lessons are under CC BY-NC 4.0, so you can copy and adapt them for your class.

Can I get new lessons by email?

Get one email when a new lesson or edition comes out, at most once a month. It's optional, and you never need it to download anything.

For teachers and other adults. You'll confirm by email first, and every email has an unsubscribe link. Privacy policy

Questions teachers ask

Is it really free? Do students need accounts?

Every lesson and file is free, and students never create accounts or log in. The optional teacher email is never needed to download anything.

What grade levels is it for?

The lessons are written for high school, grades 9–12. Homeschool families and intro college instructors can use the same files.

Is there a stock market lesson that doesn't involve picking stocks?

Cityfort's lessons explain what the business behind a stock does and how it reports results. No lesson asks students to pick, rank or value a stock, and nothing on Cityfort is a recommendation.

Can I use it in Google Classroom, Canvas or Schoology?

Every lesson works in Google Classroom, Canvas and Schoology as plain links and PDF or PowerPoint files. Each lesson page also has a "Copy link" button and a "Share to Google Classroom" link.

Can I edit the lessons and share them with colleagues?

Cityfort's lessons are under CC BY-NC 4.0, so you may copy and adapt them for noncommercial use. Credit Cityfort, link to the license and say if you made changes.

What data do you collect about my students?

Cityfort collects no personal information about students. An anonymous page counter with no cookies counts visits, and it stores no IP address. Full answer

All teacher questions

For administrators, librarians and reviewers

Checking privacy, accessibility or the license before you approve a resource? The About page covers it in one place.

To add the lessons to a district page or library guide, use the share kit. The standards page lists every standard the lessons support, with codes.

Questions or a mistake to report? Use the contact page. We reply within two US school days.

Share with a class or a colleague

https://cityfort.co/teachers

Edition and license

2026–27 first edition, v1.0. Data checked Nov 7, 2026. Lessons by Cityfort, shared under CC BY-NC 4.0.

Company names are trademarks of their owners; Cityfort is not affiliated with or endorsed by them.

Last updated Nov 7, 2026.

Disclaimer

For learning only. Cityfort is not a registered investment adviser or broker-dealer and does not recommend buying or selling any security. Prices shown are dated and may be out of date.

Investing in securities involves risk, including loss of capital. Before making any investment decision, do your own research and consider consulting a registered investment adviser or other qualified professional.

Cityfort, its owners and contributors may or may not hold securities of companies covered. Cityfort is not paid by any company it covers. Content is not an offer or solicitation to buy or sell any security, including in any initial public offering.

Read the positions policy
Read the full disclaimer

Cityfort publishes general educational content that explains how listed companies work. Cityfort is not registered with the US Securities and Exchange Commission or any state securities regulator as an investment adviser, and is not a broker-dealer or a member of FINRA. Cityfort does not provide investment, tax or legal advice, recommendations, ratings, price targets or any opinion on whether to buy, sell or hold any security. Nothing on the site is tailored to any person's circumstances.

All information is taken from publicly available sources, mainly company filings with the SEC, which are listed on each page with dates. We work to keep it accurate and correct errors publicly, but we do not guarantee that it is complete, accurate or up to date. Any market price or price-based ratio shown is dated, may be out of date by the time you read it, and is included only to explain concepts.

Statements by company management, including forward-looking statements and guidance, are reported as the company's statements, with their date and source; they are not our forecasts. Adjusted (non-GAAP) figures are the company's own measures and are shown next to the official (GAAP) figures.