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Consumer Discretionary · NASDAQ: EBAY

eBay: how the business works

eBay runs online marketplaces where people and businesses sell new and used goods, and keeps a cut of each sale, earning $11.1 billion of revenue in FY2025.

By · Checked against filings: . Editorial policy. Corrections

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eBay Inc. · San Jose, California · Founded 1995

Updated for Q3 FY2026 · checked

Revenue, FY2025
$11.1B
Operating income, FY2025
$2.3B
Net income, FY2025
$2.0B
Founded
1995
Employees, Dec 31, 2025
About 12,300

For learning only. Cityfort is not a registered investment adviser or broker-dealer and does not recommend buying or selling any security. Prices shown are dated and may be out of date.

The short version

eBay in 5 points

  1. 1 · What it sells

    eBay runs online marketplaces where people and businesses sell new and used goods, from collectibles to car parts, and it earned $11.1 billion of revenue in FY2025.

    More: what it sells

  2. 2 · Who pays it

    In FY2025, marketplace fees on transactions were 82.0% of eBay's revenue and advertising, mostly sellers promoting their listings, was 18.0%.

    More: who pays it

  3. 3 · What it keeps from $100

    Of every $100 that came in during FY2025, eBay kept $17.8 as net income, while its operating income, before interest and tax, was $20.51 per $100 of revenue.

    More: what it keeps from $100

  4. 4 · Where the operating profit comes from

    eBay reports one segment and does not split profit by activity; its revenue is a cut of goods sold on its sites, $13.94 for every $100 of gross merchandise volume in FY2025.

    More: where the operating profit comes from

  5. 5 · The one thing to watch

    In Q3 FY2026 eBay's gross merchandise volume grew 15% to $23.2 billion, while active buyers excluding Depop and Tise were 136 million, up 1%.

    More: the one thing to watch

Sources: From eBay's FY2025 10-K and Q3 2026 earnings release · checked

See the full receipt and the management scorecard below

Sources (2)
Next: Where $100 goes

01Where the money goes · FY2025

Where does $100 of eBay's money go?

Of every $100 that came in (revenue plus other income), this is where it went.

eBay · FY2025

Receipt for every $100

Where $100 of eBay's money went in FY2025
Cost of revenue$27.8
Sales and marketing$21.0
Product development$14.4
Admin, transaction losses and amortization$14.2
Interest$2.2
Income tax$2.7
Kept as net income$17.8
Total$100

Each line = amount ÷ total money in × 100. Lines may not add to exactly $100 because of rounding.

How this is worked out

Cityfort calculation from the FY2025 10-K. Of every $100 that came in during FY2025 (revenue of $11,100 million plus $311 million of interest income, investment gains and income from discontinued operations): each line = line ÷ $11,411 million × 100. Figures are as first filed, before eBay's 2026 accounting change for software costs.

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Sources (1)
Next: The business in one line

Each week: one company explained in 5 points, picked by earnings date.

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02The business in one line

What does eBay do?

Sellers pay eBay a cut of each sale plus fees to promote their listings; most of that money goes on running the marketplace, marketing and product development, and what's left is profit.

  • In FY2025, marketplace fees were 82.0% of eBay's $11.1 billion revenue and advertising was 18.0%.
  • eBay's revenue was $13.94 for every $100 of goods sold on its sites in FY2025, and it kept $20.51 of each $100 of revenue as operating income.
Next: Who pays it

03Who pays it

Who pays eBay?

  • Marketplace fees

    82%

    of revenue

    Fees on paid transactions: final value fees, listing and feature fees, currency-conversion fees, store subscriptions and shipping fees, minus buyer incentives. eBay counts the seller who pays the fees as the customer.

  • Advertising

    18%

    of revenue

    Sellers paying to promote their listings (first-party ads), plus third-party advertisers.

  • Marketplace fees82%
  • Advertising18%

How spread out the customers are

eBay's revenue comes from millions of buyers and sellers; its FY2025 10-K reports no single large customer. Sellers based in China paid 11.3% of FY2025 revenue.

Sources (1)
Next: Why it makes money

04Why it makes money

Why does eBay make money?

It takes a cut of goods other people sell, so it holds no stock, but it must keep buyers and sellers coming back.

eBay does not own the goods sold on its sites. Its revenue was $13.94 for every $100 of gross merchandise volume in FY2025. It kept $20.51 of each $100 of revenue as operating income, or $2.28 billion.

Revenue per $100 of gross merchandise volume (take rate)

$13.8$13.9

FY2023 to FY2025

  1. Sellers list new, used and collectible items
  2. Buyers search and buy, covered by eBay's guarantees
  3. eBay charges fees on each sale and for promoted listings
  4. Fees pay for the sites, marketing and fraud protection
  5. More buyers draw more sellers and listings

↺ Step 5 feeds back into step 1.

Sources (1)
Next: Business segments

05Business segments · FY2025

Which businesses make up eBay?

  • Marketplace

    82%

    Fees on transactions, listings, stores and shipping. eBay reports one business segment; this is its split of revenue by type, with no profit figure for each.

    Revenue $9.1B

  • Advertising

    18%

    Promoted Listings paid by sellers, plus third-party ads.

    Revenue $2.0B

How the mix changed

  • Marketplace
  • Advertising

Revenue by segment, FY2023 to FY2025.

US$

See the numbers
How the mix changed (US$)
YearMarketplaceAdvertising
FY2023$8.6B$1.5B
FY2024$8.6B$1.7B
FY2025$9.1B$2.0B
Sources (1)
Next: How has it done

06The numbers · Consolidated · US$

How has eBay done?

Revenue

$11.1BFY2025

Revenue fell in FY2022, then rose each year to $11.1 billion in FY2025, and was $3.2 billion in Q3 FY2026, up 13.7% from a year earlier.

US$

See the numbers
Revenue (US$)
PeriodRevenue (US$)
FY2021$10.4B
FY2022$9.8B
FY2023$10.1B
FY2024$10.3B
FY2025$11.1B
Q1 FY2024$2.6B
Q2 FY2024$2.6B
Q3 FY2024$2.6B
Q4 FY2024$2.6B
Q1 FY2025$2.6B
Q2 FY2025$2.7B
Q3 FY2025$2.8B
Q4 FY2025$3.0B
Q1 FY2026$3.1B
Q2 FY2026$3.1B
Q3 FY2026$3.2B

Net profit

$2.0BFY2025

FY2021 net income includes $13.4 billion from businesses eBay sold, and the FY2022 net loss came from $3.8 billion of losses on investment stakes.

US$

See the numbers
Net profit (US$)
PeriodNet profit (US$)EPS ($)
FY2021$13.6B$20.54
FY2022−$1.3B−$2.27
FY2023$2.8B$5.19
FY2024$2.0B$3.94
FY2025$2.0B$4.34
Q1 FY2024$438M$0.85
Q2 FY2024$224M$0.45
Q3 FY2024$634M$1.29
Q4 FY2024$679M$1.40
Q1 FY2025$499M$1.05
Q2 FY2025$364M$0.78
Q3 FY2025$628M$1.34
Q4 FY2025$528M$1.15
Q1 FY2026$512M$1.12
Q2 FY2026$550M$1.21
Q3 FY2026$497M$1.10

Profit kept per $100 of revenue

$18.3FY2025

Operating income per $100 of revenue fell from $28.05 in FY2021 to $20.51 in FY2025.

$ of profit per $100 of revenue (net margin)

See the numbers
Profit kept per $100 of revenue ($ of profit per $100 of revenue (net margin))
YearNet marginEBITDA margin
FY2021130.6%32.9%
FY2022−13.0%28.5%
FY202327.4%23.2%
FY202419.2%25.7%
FY202518.3%24.2%

Free cash flow

$1.5BFY2025

Free cash flow fell from $2.65 billion in FY2021 to $1.48 billion in FY2025, a year in which income taxes payable on the balance sheet fell from $966 million to $108 million.

US$ · cash from operations minus spending on plants and equipment

See the numbers
Free cash flow (US$ · cash from operations minus spending on plants and equipment)
YearCash from operationsCapital spendingFree cash flow
FY2021$3.1B$444M$2.6B
FY2022$2.6B$449M$2.2B
FY2023$2.4B$456M$2.0B
FY2024$2.4B$458M$2.0B
FY2025$2.0B$525M$1.5B
See all yearly numbers
eBay annual financials, FY2021–FY2025, US$
YearRevenueEBITDANet profitEPS ($)Operating cashCapexFree cash
FY2021$10.4B$3.4B$13.6B$20.54$3.1B$444M$2.6B
FY2022$9.8B$2.8B−$1.3B−$2.27$2.6B$449M$2.2B
FY2023$10.1B$2.3B$2.8B$5.19$2.4B$456M$2.0B
FY2024$10.3B$2.6B$2.0B$3.94$2.4B$458M$2.0B
FY2025$11.1B$2.7B$2.0B$4.34$2.0B$525M$1.5B

EBITDA here = operating income plus depreciation and amortization (from the cash flow statement). Fiscal years are the company's own (Dec 31; eBay's fiscal year is the calendar year, so Q3 FY2026 is July–September 2026. Q1–Q3 FY2025 are recast for an accounting change adopted on Jan 1, 2026 (software costs); FY2021–FY2025 and Q4 FY2025 are as first filed.). Net profit is the share belonging to the company's owners.

Download eBay's yearly and quarterly numbers (CSV, with source ids)

Learn: Fiscal years that don't end in December: Nvidia's FY2027 explained · Stock-based compensation and dilution: pay that becomes shares

Sources (10)
Next: What they said, and what happened

07Who runs it

Who runs eBay, and did they deliver?

  • Jamie Iannone

    President and Chief Executive Officer · since 2020

    CEO since April 2020; earlier worked at eBay from 2001 to 2009. 2025 total pay was $28.5 million, 158 times the median employee's $180,276.

  • Peggy Alford

    Senior Vice President and Chief Financial Officer · since 2025

    CFO since May 2025; earlier PayPal's EVP of Global Sales (2020–2024) and at eBay from 2002 to 2015.

  • Paul S. Pressler

    Chairman of the Board

    Signed the board's May 12, 2026 letter rejecting GameStop's proposal.

  • Brian H. Sharples

    Director · since 2026

    Appointed to the board on Mar 20, 2026.

What they said, and what happened

3 delivered · 2 partly delivered · 2 too early to tell

  1. Said on Oct 29, 2025

    eBay guided FY2025 revenue of $10.97–11.03 billion and gross merchandise volume of $78.9–79.3 billion.

    What happened

    Reported revenue of $11.10 billion and gross merchandise volume of $79.6 billion, both above the range.

    Delivered

  2. Said on Feb 18, 2026

    eBay guided Q1 FY2026 revenue of $3.00–3.05 billion and GAAP earnings per share of $1.14–1.20.

    What happened

    Revenue of $3.09 billion was above the range; GAAP EPS from continuing operations of $1.12 was below it.

    Partly delivered

  3. Said on Apr 29, 2026

    eBay guided Q2 FY2026 revenue of $2.97–3.03 billion and GAAP earnings per share of $1.09–1.14.

    What happened

    Reported revenue of $3.13 billion and GAAP EPS from continuing operations of $1.21, both above the range.

    Delivered

  4. Said on Aug 5, 2026

    eBay guided Q3 FY2026 revenue of $3.07–3.12 billion and GAAP earnings per share of $0.94–0.99.

    What happened

    Reported revenue of $3.21 billion and GAAP EPS from continuing operations of $1.11, both above the range.

    Delivered

  5. Said on Feb 19, 2026

    eBay said in its FY2025 10-K that it expected to complete the Depop purchase, agreed for about $1.2 billion, in Q2 2026.

    What happened

    The purchase closed on Jul 30, 2026, in Q3, for $1.4 billion in cash; eBay said the difference was mainly a preliminary price adjustment for Depop's marketing spending.

    Partly delivered

  6. Said on Oct 28, 2026

    eBay guided Q4 FY2026 revenue of $3.19–3.24 billion and GAAP earnings per share of $0.82–0.87.

    What happened

    Q4 FY2026 results are not out yet.

    Too early to tell

  7. Said on Oct 22, 2026

    eBay said its plan to cut about 9% of its workforce would be substantially complete by the end of Q1 2027, with pre-tax charges of $130–150 million.

    What happened

    The plan was announced on Oct 20, 2026.

    Too early to tell
Sources (11)
Next: What could go wrong

08What could go wrong

What could go wrong for eBay?

  • Governance

    An unsolicited takeover proposal and a 9.8% holder

    eBay's board rejected GameStop's non-binding cash-and-stock proposal in May 2026; GameStop then reported a 9.8% stake. eBay's adjusted results leave out transaction costs that include costs of unsolicited proposals and shareholder activism, $28 million in Q3 FY2026 together with acquisition costs.

    Watch New Schedule 13D amendments by GameStop and eBay 8-K filings.

  • Competition

    Larger competitors and social shopping

    eBay's FY2025 10-K names larger competitors such as Alibaba, Alphabet, Amazon, Apple and Meta, and shopping on Instagram and TikTok. Sellers can also list elsewhere, including through Shopify.

    Watch Active buyers and gross merchandise volume growth each quarter.

  • Execution

    Rising fraud and transaction losses

    Transaction losses were $393 million in the first nine months of 2026, up from $273 million a year earlier (Q3 FY2026 earnings release). eBay tied $73 million of the rise to unfavorable fraud and recovery rates and $41 million to higher volume.

    Watch The transaction losses line in each earnings release.

  • Regulation

    Cross-border sellers and import rules

    Fees from China-based sellers were 11.3% of FY2025 revenue. The US ended its duty-free de minimis exemption for parcels from China and Hong Kong on May 2, 2025 and for all parcels on Aug 29, 2025; the EU planned to end its €150 exemption in July 2026.

    Watch Revenue from China in the 10-K and 10-Q geography tables.

  • Debt

    Net debt rose after Depop

    Net debt was $3,386 million at Sep 30, 2026, up from $1,989 million at Dec 31, 2025 (Cityfort calculation from the FY2025 10-K and Q3 FY2026 10-Q). $750 million of commercial paper was outstanding and $1,150 million of notes fall due in 2027.

    Watch Debt, cash and buybacks in each 10-Q.

  • Pricing

    Take rate under pressure from newer formats

    eBay's take rate was 13.84% in Q3 FY2026, down from 14.03% a year earlier (as stated in the Q3 FY2026 10-Q). eBay said faster growth in eBay Live and person-to-person sales, and category mix, lowered it.

    Watch Revenue ÷ gross merchandise volume each quarter.

  • Execution

    Job cuts and Depop integration

    eBay plans to cut about 9% of its workforce. eBay said on Oct 22, 2026 that it expects $130–150 million of pre-tax charges, most of them in Q4 FY2026. It is also absorbing Depop, bought for $1.4 billion in July 2026.

    Watch Restructuring charges and operating margin in the Q4 FY2026 release.

  • Legal

    Legal matters

    An independent compliance monitor oversees eBay under its January 2024 deferred prosecution agreement, and the editor and publisher of EcommerceBytes have a pending civil action against eBay (FY2025 10-K). eBay also keeps indemnity obligations to PayPal under their 2015 separation agreement.

    Watch The legal proceedings note in each 10-K and 10-Q.

Sources (9)
Next: Supporters vs. critics

09Both sides

What do supporters and critics point to?

Facts each side points to. We don't say which side is right.

What supporters point to

  • Gross merchandise volume grew 15% to $23.2 billion in Q3 FY2026, with US volume up 27%.
  • Revenue was above eBay's own guided range in each quarter from Q4 FY2025 to Q3 FY2026.
  • First-party advertising revenue was $575 million in Q3 FY2026, up 16%.
  • eBay holds no inventory; purchases of property and equipment were 4.7% of FY2025 revenue.
  • eBay paid $1.16 a share in dividends declared for FY2025 and bought back $2.5 billion of shares.

What critics point to

  • Operating income per $100 of revenue fell from $28.05 in FY2021 to $20.51 in FY2025.
  • Active buyers excluding Depop and Tise were 136 million in Q3 FY2026, up 1%.
  • Free cash flow fell from $2.65 billion in FY2021 to $1.48 billion in FY2025, while buybacks and dividends were 204% of it in FY2025.
  • Net debt rose from $1,989 million to $3,386 million in the first nine months of 2026.
  • Transaction losses were $393 million in the first nine months of 2026, up from $273 million a year earlier.
Next: What to watch next

10What to watch next

What should you watch next at eBay?

Next event

Q4 FY2026 results

Date not announced yet.

  • Q4 FY2026 results against guidance

    eBay guided Q4 revenue of $3.19–3.24 billion and GAAP EPS of $0.82–0.87 on Oct 28, 2026. eBay said on Oct 22, 2026 that it expects $130–150 million of pre-tax charges from its job-cut plan, most of them in Q4 FY2026.

  • GameStop's filings

    GameStop held about 9.8% of eBay's shares at Jul 17, 2026; any change in its stake or plans would appear in a Schedule 13D amendment.

  • Buyers, take rate and fraud losses

    Active buyers excluding Depop and Tise (136 million), the take rate (13.84% in Q3 FY2026) and transaction losses show whether growth comes with more users or higher costs.

Next: Key facts

11Key facts

Key facts about eBay

What does eBay do?
eBay Inc. runs online marketplaces, including ebay.com and the Depop resale app, where people and businesses buy and sell new and used goods in more than 190 markets. eBay had 135 million active buyers and 2.5 billion live listings at the end of 2025.
How does eBay make money?
eBay makes money from fees, not from selling its own goods. In FY2025, marketplace fees (final value fees on each sale, listing fees, store subscriptions and shipping fees) brought in $9,107 million, 82.0% of revenue, and advertising brought in $1,993 million, 18.0%.
What is eBay's business model?
eBay's business model is a marketplace: it does not own the goods sold on its sites but earns a cut of each paid transaction. In FY2025 eBay's revenue was 13.94% of its $79.6 billion gross merchandise volume (the value of goods sold, including shipping and taxes).
Is eBay profitable?
Yes. eBay had operating income of $2,277 million and net income of $2,031 million in FY2025, and net income of $1,559 million in the first nine months of 2026. eBay had a net loss in FY2022 ($1,269 million), caused by $3,786 million of losses on equity investments.
What is eBay's revenue by segment?
eBay reports one business segment. Of eBay's $11.1 billion FY2025 revenue, marketplace fees were $9.1 billion and advertising $2.0 billion; by the seller's location, the US gave 52.2%, the UK 14.1%, China 11.3%, Germany 8.8% and the rest of the world 13.6%.
How much does eBay earn from advertising?
eBay's advertising revenue was $1,993 million in FY2025, 18.0% of revenue. In Q3 FY2026 (July to September 2026) it was $607 million, of which $575 million came from first-party ads such as Promoted Listings, up 16% from a year earlier.
Who owns eBay?
eBay has one class of shares, held mostly by investment firms. Filings show BlackRock with 9.86% (data as of Dec 31, 2023, in the 2026 proxy), GameStop Corp. with about 9.8% (Jul 17, 2026), The Toronto-Dominion Bank with 9% (Jun 30, 2026) and Vanguard Capital Management with 7.52% (Mar 31, 2026). eBay's directors and executive officers together held less than 1% in April 2026.
How big is eBay?
eBay had revenue of $11.1 billion on $79.6 billion of gross merchandise volume in FY2025 and about 12,300 employees at Dec 31, 2025. It counted 147 million active buyers at Sep 30, 2026, including those of Depop and Tise.
Does eBay pay a dividend?
Yes. eBay declared dividends of $1.16 a share for FY2025 and $0.31 a share for each quarter of 2026. It also spent $2,500 million buying back its own shares in FY2025.
What is Depop and who owns it?
Depop is a person-to-person fashion resale app that eBay bought from Etsy. eBay completed the purchase on Jul 30, 2026 for $1.4 billion in cash.
Sources (8)
Next: Go deeper

Terms on this page

Each explains the term in plain English, with the same number from other companies on Cityfort.

Go deeper

More detail from the same filings. Open any section.

12What it sells

12What it sells

What does eBay sell?

eBay is a website and app where people and businesses list items and buyers purchase them. eBay never owns the goods: it charges fees on each sale and sells ads. Its Focus Categories are car parts, collectibles such as trading cards, refurbished goods, apparel, luxury items and sneakers.

  • Marketplace fees ($9.1B in FY2025)

    ebay.com, local eBay sites and apps in more than 190 markets. Sellers pay final value fees when an item sells, plus listing, feature, store-subscription, currency-conversion and shipping fees.

  • Advertising ($2.0B)

    Sellers pay to show their listings higher in search (Promoted Listings), and eBay sells some third-party ads.

  • Collectibles: TCGplayer and Goldin

    A trading-card marketplace bought in 2022 and Goldin, a collectibles business. eBay's Authenticity Guarantee checks trading cards, sneakers, watches, handbags and coins.

  • Depop and Tise

    Person-to-person resale apps, mostly for fashion. eBay bought Tise in October 2025 and Depop in July 2026.

  • eBay Live

    Live-stream shopping. eBay said in October 2026 that eBay Live's gross merchandise volume was at "a multibillion-dollar annualized run rate".

Think of it like this

Like a flea-market organizer that charges stallholders a fee on each sale, rather than a shop that buys its own stock.

What it does

  • Does: Charges sellers fees when an item sells, plus listing, store and promotion fees
  • Does: Offers buyers a Money Back Guarantee, and authenticity checks in some categories
  • Does: Runs separate resale apps: Depop and Tise

What it does not do

  • Does not: Does not own or stock the goods sold on its sites
  • Does not: Does not count the full value of goods sold as revenue: it records only its fees ($11.1 billion of revenue on $79.6 billion of gross merchandise volume in FY2025)
  • Does not: Does not own PayPal: the two companies separated in 2015
Sources (6)
13How the money flows

13How the money flows · FY2025

How does money flow through eBay?

Money in

  • Revenue (marketplace fees and advertising)$11.1B
  • Interest income, investment gains and discontinued operations$311M

The company

eBay

$11.4B came in

Money out

  • Cost of revenue$3.2B
  • Sales and marketing$2.4B
  • Product development$1.6B
  • Admin, transaction losses and amortization$1.6B
  • Interest expense$246M
  • Income tax$311M
  • Net income$2.0B
  1. Sellers and advertisers paid eBay $11.1 billion in FY2025, on $79.6 billion of goods sold through its sites.
  2. Cost of revenue, the direct cost of running the marketplace, took $3.17 billion.
  3. Marketing took $2.39 billion and product development $1.64 billion.
  4. Admin, losses from fraud and other transaction problems, and amortization took $1.62 billion, leaving $2.28 billion of operating income.
  5. After interest, tax and other items, $2.03 billion was left as net income.
Sources (1)
14What it needs to run

14What it needs to run

What does eBay need to run?

  • People

    About 12,300 employees at Dec 31, 2025, about 7,200 of them in the US. In October 2026 eBay announced a plan to cut about 9% of its workforce.

  • Technology

    eBay spent $1,642 million on product development in FY2025 to run and improve its sites and apps.

  • Marketing

    Sales and marketing cost $2,394 million in FY2025, 21.6% of revenue. In Q3 FY2026 marketing rose $120 million, which eBay tied mainly to Depop and eBay Live.

  • Trust and fraud protection

    eBay pays buyers back under its Money Back Guarantee and books transaction losses from fraud: $396 million in FY2025.

Sources (3)
15Where it sells

15Where it sells · FY2025

Where does eBay sell?

  • United States52%
  • United Kingdom14%
  • China (fees from China-based sellers)11%
  • Germany9%
  • Rest of world14%
Sources (1)
16Competitors and what protects it

16Competitors and what protects it

Who does eBay compete with?

eBay's FY2025 10-K names larger competitors such as Alibaba, Alphabet (Google), Amazon, Apple and Meta, plus social shopping on Instagram and TikTok; eBay had $79.6 billion of gross merchandise volume in FY2025.

  • Amazon

    NASDAQ: AMZN

    Named in eBay's FY2025 10-K as a larger competitor and as another place where sellers can list their goods.

  • Alibaba

    Named in eBay's FY2025 10-K as a larger competitor and as another sales channel for sellers.

  • Alphabet (Google Shopping)

    NASDAQ: GOOGL

    Named in eBay's FY2025 10-K; Google Shopping competes for shoppers searching for products.

  • Meta Platforms (Facebook Marketplace, Instagram)

    NASDAQ: META

    Named in eBay's FY2025 10-K; Facebook Marketplace and Instagram shopping compete for buyers and sellers.

  • Shopify

    NASDAQ: SHOP

    Named in eBay's FY2025 10-K as a multi-channel service sellers can use to sell outside eBay.

What protects the business

Each strength is scored 1 (weak) to 5 (strong) for the business, with the reason. It is not a rating of the share.

  • Buyers and listings4 of 5

    eBay had 135 million active buyers and 2.5 billion live listings at the end of 2025, in more than 190 markets.

  • Collectibles and niche categories3 of 5

    eBay said US gross merchandise volume grew 27% in Q3 FY2026, led by Collectibles, Electronics and Fashion; it owns TCGplayer and Goldin.

  • Trust programs3 of 5

    The Money Back Guarantee covers buyers, and the Authenticity Guarantee checks sneakers, watches, handbags, trading cards and coins.

  • Low capital needs3 of 5

    eBay holds no inventory; purchases of property and equipment were $525 million in FY2025, 4.7% of revenue.

Weak spot

Flat buyer numbers

Active buyers were 132 million in Q1 FY2024 and 136 million in Q3 FY2026 excluding Depop and Tise, up 1% from a year earlier.

Sources (6)
17Where growth could come from

17Where growth could come from

Where could eBay's growth come from?

eBay said on Oct 28, 2026 that it expected Q4 FY2026 revenue of $3.19–3.24 billion, gross merchandise volume of $23.7–24.1 billion and GAAP earnings per share of $0.82–0.87, including Depop. For FY2026 it expected revenue of $12.62–12.67 billion. eBay said on Oct 22, 2026 that most of a $130–150 million restructuring charge would fall in Q4 FY2026.
Management statement, Oct 28, 2026. Reported as a statement, not our forecast.

  • US marketplace and Focus Categories

    Working

    US GMV +27% in Q3 FY2026

    Gross merchandise volume grew 15% to $23.2 billion in Q3 FY2026; US volume grew 27% to $12.5 billion. eBay said growth was led by Collectibles, Electronics and Fashion, including Depop.

    Status: Working, on track against what the company said.

  • Advertising

    Working

    $607M in Q3 FY2026

    Advertising was 18.9% of Q3 FY2026 revenue. First-party ads, mainly Promoted Listings, were $575 million, up 16% from a year earlier.

    Status: Working, on track against what the company said.

  • Depop and person-to-person resale

    New

    $1.4B purchase, Jul 2026

    Depop joined on Jul 30, 2026 and Tise on Oct 1, 2025. With them eBay counted 147 million active buyers at Sep 30, 2026; without them, 136 million.

    Status: New, recently announced.

  • eBay Live

    Early

    Growth "well into the triple digits" (company)

    eBay said in its Q3 2026 release that eBay Live, its live-stream shopping service, was growing well into the triple digits from a year earlier. It gives no revenue figure for it.

    Status: Early, too early to judge.

  • International

    Mixed

    Intl GMV +4% in Q3 FY2026

    Gross merchandise volume outside the US grew 4% to $10.6 billion in Q3 FY2026, against 27% in the US.

    Status: Mixed, partly on track.

Status compares progress with what the company itself said it would do: Working = on track against what the company said; Mixed = partly on track; Behind = behind the company's own plan; New = recently announced; Early = too early to judge.

Sources (3)
18The company's own measures (non-GAAP)

18The company's own measures · FY2025 and Q3 FY2026

What do eBay's own measures show?

Adjusted (non-GAAP) figures and GMV are eBay's own measures, shown next to the official (GAAP) number. They are never added together.

  • Official (GAAP): GAAP operating margin, FY2025

    20.5%

    Company's own measure: Non-GAAP operating margin, FY2025

    27.8%

    eBay leaves out stock-based payPay given as shares instead of cash, which spreads ownership more thinly. Learn more and its payroll taxes, amortization of acquired intangibles, restructuring and executive bonuses, and legal matters.

  • Official (GAAP): GAAP diluted EPS from continuing operations, FY2025

    $4.26

    Company's own measure: Non-GAAP earnings per share, FY2025

    $5.52

    Same exclusions, plus gains and losses on investments and warrants, with a fixed 16.5% non-GAAPThe company's own "adjusted" numbers, not the official (GAAP) ones. Always read them next to the official figure. Learn more tax rate in 2025 (17.5% in 2026).

  • Official (GAAP): GAAP operating income, Q3 FY2026

    $616M

    Company's own measure: Non-GAAP operating income, Q3 FY2026

    $843M

    eBay adds back $177 million of stock-based pay and payroll tax, $25 million of amortization and $28 million of transaction costs, and deducts $3 million for restructuring and executive bonuses.

  • Official (GAAP): GAAP diluted EPS from continuing operations, Q3 FY2026

    $1.11

    Company's own measure: Non-GAAP earnings per share, Q3 FY2026

    $1.51

    Same exclusions as above, at a 17.5% non-GAAP tax rate.

  • Official (GAAP): Revenue, FY2025

    $11.1B

    Company's own measure: Gross merchandise volume (GMV), FY2025

    $79.6B

    eBay's measure: the total value of paid transactions between users, including shipping and taxes, not adjusted for returns or cancellations. It is not eBay's revenue.

  • Official (GAAP): Revenue, Q3 FY2026

    $3.2B

    Company's own measure: Gross merchandise volume (GMV), Q3 FY2026

    $23.2B

    Up 15% from $20,105 million a year earlier. eBay states its Q3 FY2026 take rate (revenue ÷ GMV) as 13.84%.

  • Official (GAAP)

    No official figure measures this; it is the company's own operating measure.

    Company's own measure: Active buyers, Sep 30, 2026

    147 million

    Buyers who paid for at least one transaction in the previous 12 months, as eBay counts them. The figure includes Depop and Tise; without them it was 136 million, up 1%.

  • Official (GAAP): Total advertising revenue, Q3 FY2026

    $607M

    Company's own measure: First-party advertising revenue, Q3 FY2026

    $575M

    Ads sellers buy on eBay's own sites, mainly Promoted Listings; up 16% from a year earlier.

These are the company's own measures, defined by the company. They are not comparable across companies, and they are not added together. Each sits beside the nearest official (GAAP) figure.

Learn: Non-GAAP measures: what a company's "adjusted" numbers leave out · Stock-based compensation and dilution: pay that becomes shares

Sources (4)
19Financial strength and debt

19Financial strength · Sep 30, 2026

How much debt does eBay have?

At Sep 30, 2026 eBay's debt exceeded its cash and non-equity investments by $3.4 billion, up from $2.0 billion at Dec 31, 2025; it paid $1.4 billion in cash for Depop in July 2026.
  • Total debt$6.7B
  • Cash and investments$3.3B
  • Net debt (debt minus cash)$3.4B
  • Net worth (shareholders' money)$4.4B
Debt to equity
1.53×
$ of debt for every $1 of shareholders' money
  • Cash and investments = cash plus short- and long-term investments, minus $799 million of equity investments: $3,347 million (eBay states about $3.3 billion). Net debt is a Cityfort calculation from the Q3 FY2026 10-Q.
  • Money eBay holds for customers (about $1.3 billion at Sep 30, 2026) and lease liabilities are not counted here.
  • Debt is $6,025 million of senior notes due 2027 to 2051 (face value) plus $750 million of commercial paper; $1,150 million of notes fall due in 2027. A $2.0 billion revolving credit line maturing in January 2029 was undrawn.
  • All notes except those due 2042 let holders sell them back at 101% after a change of control triggering event, as the notes define it.
  • Shareholders' equity was $4,412 million at Sep 30, 2026; eBay's shares bought back and held as treasury stock had cost $53.8 billion by Dec 31, 2025.
Sources (3)
20Who owns it

20Who owns it · ownership as of Apr 15, 2026

Who owns eBay?

eBay has one class of common stock with one vote per share. Its 18 directors and executive officers as a group beneficially owned 2,960,856 shares at Apr 15, 2026, including options they could exercise within 60 days: about 0.67% of 445,011,181 shares (Cityfort calculation from the 2026 proxy statement). Holder rows have different dates and are never added together.
Share classes
eBay share classes: shares outstanding (millions) and votes per share
ClassShares (millions)Votes per shareHeld by% of shares% of votesTraded
Common stock (Shares outstanding on Oct 23, 2026 (Q3 FY2026 10-Q cover, rounded to millions), down from 449 million at Dec 31, 2025. Listed on the Nasdaq Global Select Market.)4391–––Yes
Holders of 5% or more
eBay holders of 5% or more, from the proxy statement or later Schedule 13G filings; each row shows its own date
HolderSharesVotesAs ofSourceNote
BlackRock, Inc.9.9%–Dec 31, 2023S15, S29From the 2026 proxy, which uses a Schedule 13G/A filed Jan 25, 2024: 43,874,025 shares. No later BlackRock filing on eBay appeared on EDGAR's list at Nov 6, 2026.
GameStop Corp.9.8%–Jul 17, 2026S20Schedule 13D/A (Amendment No. 4): 43,390,383 shares, about 9.8%. Most were acquired when put and call option pairs were settled in shares on Jul 17, 2026. Filed after the proxy.
The Toronto-Dominion Bank9.0%–Jun 30, 2026S27Schedule 13G filed Aug 12, 2026: 40,155,951 shares. Filed after the proxy.
Vanguard Capital Management LLC7.5%–Mar 31, 2026S24, S15Schedule 13G: 33,728,890 shares; the 2026 proxy shows the same shares as 7.59% of its Apr 15, 2026 share count.
State Street Corporation5.0%–Mar 31, 2026S26, S15Schedule 13G filed May 12, 2026: 22,301,388 shares. The 2026 proxy showed 5.49% from an earlier filing.
Vanguard Portfolio Management LLC4.9%–Jun 30, 2026S25, S15Schedule 13G/A: 21,567,649 shares, below 5%. The 2026 proxy showed 5.27% from an earlier filing.

From the company's proxy statement (DEF 14A), later Schedule 13G filings and the share counts on its latest annual or quarterly report. Each holder row shows the date of its own filing.

Insider trades · Form 4 data as of Nov 6, 2026

What did eBay's insiders report trading?

eBay's insiders made 105 Form 4A filing an insider must make within two business days of buying or selling the company's shares. Learn more filings in the 12 months to Nov 6, 2026.

They reported no purchases and 107 sales (543,962 shares) in the open market or privately (codes P and S).

100 of the 107 sales were on forms with the Rule 10b5-1 plan box checked.

The same filings report 262 other share transactions (M: 129, F: 115, A: 14, G: 4).

They also report 154 transactions in options, stock units or other derivatives.

Insiders are a company's officers, directors and owners of more than 10% of a class of its shares. Most changes in their holdings must be reported to the SEC on a Form 4 within two business days. Source: SEC Form 4 filings on EDGAR.

P
a purchase in the open market or privately
S
a sale in the open market or privately
A
a grant, award or other acquisition from the company under Rule 16b-3
F
shares withheld or handed over to pay an exercise price or tax when an award is received, exercised or vests
M
exercise or conversion of an option or other derivative, exempt under Rule 16b-3
G
a bona fide gift

Code meanings: General Instruction 8 of Form 4 (SEC).

The latest 25 of 369 transactions
eBay's insider transactions reported on Form 4 in the 12 months to Nov 6, 2026, newest filing first
InsiderTrade dateCodeSharesPriceHeld after10b5-1 boxFiling
Rowe ZaneDirectorNov 1, 2026A222 A$0.0013,466Not checkedForm 4, filed Nov 3, 2026
TRAQUINA PERRY MDirectorNov 1, 2026A253 A$0.0089,355Not checkedForm 4, filed Nov 3, 2026
Chennapragada AparnaDirectorNov 1, 2026A185 A$0.0018,492Not checkedForm 4, filed Nov 3, 2026
SPENCER REBECCAVP, Chief Accounting OfficerOct 30, 2026S2,366 D$121.869,581Not checkedForm 4, filed Nov 3, 2026
IANNONE JAMIEDirector, President and CEOOct 6, 2026S1,439 D$105.28224,830CheckedForm 4, filed Oct 7, 2026
IANNONE JAMIEDirector, President and CEOOct 6, 2026S6,830 D$106.28218,000CheckedForm 4, filed Oct 7, 2026
IANNONE JAMIEDirector, President and CEOOct 6, 2026S2,841 D$106.96215,159CheckedForm 4, filed Oct 7, 2026
IANNONE JAMIEDirector, President and CEOOct 5, 2026S1,145 D$106.58236,234CheckedForm 4, filed Oct 7, 2026
IANNONE JAMIEDirector, President and CEOOct 5, 2026S9,965 D$107.14226,269CheckedForm 4, filed Oct 7, 2026
Alford PeggySVP, Chief Financial OfficerSep 15, 2026M2,904 A$0.0026,437Not checkedForm 4, filed Sep 17, 2026
Alford PeggySVP, Chief Financial OfficerSep 15, 2026M2,467 A$0.0028,904Not checkedForm 4, filed Sep 17, 2026
Alford PeggySVP, Chief Financial OfficerSep 15, 2026F1,463 D$108.0327,441Not checkedForm 4, filed Sep 17, 2026
Alford PeggySVP, Chief Financial OfficerSep 15, 2026F1,253 D$108.0326,188Not checkedForm 4, filed Sep 17, 2026
Rawashdeh MazenSVP, Chief Technology OfficerSep 15, 2026M3,166 A$0.0035,290Not checkedForm 4, filed Sep 17, 2026
Rawashdeh MazenSVP, Chief Technology OfficerSep 15, 2026M2,444 A$0.0037,734Not checkedForm 4, filed Sep 17, 2026
Rawashdeh MazenSVP, Chief Technology OfficerSep 15, 2026M2,500 A$0.0040,234Not checkedForm 4, filed Sep 17, 2026
Rawashdeh MazenSVP, Chief Technology OfficerSep 15, 2026M2,124 A$0.0042,358Not checkedForm 4, filed Sep 17, 2026
Rawashdeh MazenSVP, Chief Technology OfficerSep 15, 2026F1,649 D$108.0340,709Not checkedForm 4, filed Sep 17, 2026
Rawashdeh MazenSVP, Chief Technology OfficerSep 15, 2026F1,295 D$108.0339,414Not checkedForm 4, filed Sep 17, 2026
Rawashdeh MazenSVP, Chief Technology OfficerSep 15, 2026F1,313 D$108.0338,101Not checkedForm 4, filed Sep 17, 2026
Rawashdeh MazenSVP, Chief Technology OfficerSep 15, 2026F1,137 D$108.0336,964Not checkedForm 4, filed Sep 17, 2026
SPENCER REBECCAVP, Chief Accounting OfficerSep 15, 2026M555 A$0.0010,290Not checkedForm 4, filed Sep 17, 2026
SPENCER REBECCAVP, Chief Accounting OfficerSep 15, 2026M188 A$0.0010,478Not checkedForm 4, filed Sep 17, 2026
SPENCER REBECCAVP, Chief Accounting OfficerSep 15, 2026M373 A$0.0010,851Not checkedForm 4, filed Sep 17, 2026
SPENCER REBECCAVP, Chief Accounting OfficerSep 15, 2026M752 A$0.0011,603Not checkedForm 4, filed Sep 17, 2026

Shares: A = acquired, D = disposed of. A price the filing gives only in a footnote shows as “See filing”. The 10b5-1 box is checked when at least one trade on the form was made under a Rule 10b5-1 plan. A Form 4/A replaces the form it amends. See all of eBay's Form 4 filings on EDGAR.

Learn: How to read a proxy statement (DEF 14A): Nvidia's 2026 proxy · Form 4 insider filings: who files, the codes and the footnotes · Rule 10b5-1 trading plans: how insiders pre-schedule their trades

Sources (9)
21What it does with profit

21What it does with profit

What does eBay do with its profit?

Dividends shown are declared per share; eBay declared $0.31 a share for each quarter of 2026. Buybacks and dividends together were 188% of free cash flow in FY2024 and 204% in FY2025 (Cityfort calculation from the FY2025 10-K). About $1.3 billion of buyback authorization remained at Sep 30, 2026, after the board added $2.0 billion in February 2026.

Dividend per share

$1.16FY2025

Dividend paid for each share, by financial year.

$ per share

See the numbers
Dividend per share ($ per share)
YearDividend per shareShare of profit paid out
FY2021$0.72–
FY2022$0.88–
FY2023$1.00–
FY2024$1.08–
FY2025$1.16–

  • Buyback · Dec 31, 2021

    FY2021: paid $7.1 billion for its own shares, partly from cash received for its Classifieds business.

    $7.1B

  • Buyback · Dec 31, 2022

    FY2022: paid $3.1 billion for its own shares.

    $3.1B

  • Buyback · Dec 31, 2023

    FY2023: paid $1.4 billion for its own shares.

    $1.4B

  • Buyback · Dec 31, 2024

    FY2024: paid $3.1 billion for its own shares, in a year it sold investment stakes for $4.3 billion.

    $3.1B

  • Buyback · Dec 31, 2025

    FY2025: paid $2.5 billion for its own shares.

    $2.5B

  • Buyback · Sep 30, 2026

    Paid $1.5 billion in cash for its own shares in the first nine months of 2026; in Q3 it repurchased 6,476,965 shares for $689 million.

    $1.5B

  • Money raised · Nov 3, 2025

    Priced $600 million of 4.250% notes due 2029 and $400 million of 5.125% notes due 2035.

    $1.0B

Sources (7)
22Governance signals

22Governance signals

What do eBay's governance filings show?

Auditor
PricewaterhouseCoopers LLP
Auditor changes
None in the period covered
Audit qualifications
None reported
Related-party dealings
This version of the page does not summarize the related-person transactions section of eBay's 2026 proxy. PwC's fees were $11.7 million for FY2025, of which $8.5 million was for the audit.
Credit rating
Moody's and S&P Global Ratings, as named as expected ratings in eBay's Nov 3, 2025 note pricing term sheet Baa1 (Moody's) / BBB+ (S&P) (Stable (both)), Nov 3, 2025

A credit rating describes the company's ability to repay debt. It is not a rating of the share.

Flags to know about

  • other

    Unsolicited proposal from GameStop

    GameStop Corp. sent eBay a non-binding proposal on May 3, 2026 to buy eBay for $125.00 a share in cash and stock. eBay's board rejected it on May 12, 2026, calling it "neither credible nor attractive". GameStop reported a 9.8% stake on Jul 17, 2026.

  • regulatory

    Deferred prosecution agreement

    In January 2024 eBay entered a deferred prosecution agreement with the US Attorney's Office in Massachusetts over the 2019 stalking of the editor and publisher of EcommerceBytes. It paid a $3 million penalty and accepted an independent compliance monitor for the agreement's three-year term; the editor and publisher have a pending civil action against eBay (FY2025 10-K).

  • regulatory

    DEA and DOJ settlement

    eBay paid $59 million under a January 2024 settlement with the DEA and the Department of Justice that resolved the DOJ's allegations of noncompliance under the Controlled Substances Act.

  • disclosure

    2025 figures recast for an accounting change

    eBay adopted a new rule for internal software costs (ASU 2025-06) on Jan 1, 2026 and recast its 2025 quarters. Full-year FY2025 and Q4 FY2025 figures recast under the rule had not been filed by Nov 6, 2026; revenue and free cash flowCash from operations minus spending on buildings and equipment. Learn more are not affected.

  • other

    Executives' pre-arranged share sale plans

    CEO Jamie Iannone adopted a Rule 10b5-1 trading planAn insider's trading plan, set up in advance, that buys or sells shares on a schedule. Learn more in August 2026 to sell up to 250,000 shares through May 26, 2027; three other officers adopted or changed such plans in the same month.

Sources (11)
23What the market paid

23What the market paid · price as of Nov 5, 2026

What did the market pay for eBay on Nov 5, 2026?

Price as of Nov 5, 2026 (shown for education; prices change daily).

Price as of Nov 5, 2026: eBay closed at $123.35 on Nasdaq. Times 439 million shares (Oct 23, 2026), that is a market value of about $54.2 billion (Cityfort calculation from the Nov 5, 2026 Nasdaq closing price and the Q3 FY2026 10-Q cover, which rounds the share count to millions). P/E is price ÷ earnings per share: 26.9 on diluted EPS of $4.58 for the four quarters to Sep 30, 2026 (Cityfort calculation from the Q4 FY2025 to Q3 FY2026 earnings releases), and 28.4 on FY2025 diluted EPS of $4.34. Dividend yield is 1.0%: the $0.31 quarterly dividend declared for 2026, times four, is $1.24 (Cityfort calculation from the Q3 FY2026 earnings release).

Share price
$123.35
Market value (market cap)
$54.2B
P/E
26.9×

More price-based ratios · as of Nov 5, 2026

Each ratio divides a number from the company's filings by the market value or share price on Nov 5, 2026. Prices change daily, so these ratios do too.

Shares used for the market value: 439 million ($123.35 × 439 million shares ≈ $54.2B). Source: Form 10-Q for Q3 fiscal 2026 (quarter ended Sep 30, 2026); Form 10-K for fiscal year 2025

Source: EBAY historical daily prices, Oct 20 to Nov 5, 2026 (Nasdaq; close of Nov 5, 2026: $123.35); Form 10-Q for Q3 fiscal 2026 (quarter ended Sep 30, 2026); Form 10-K for fiscal year 2025 and 4 more

Sources (7)
24How it got here

24How it got here

How did eBay get here?

  1. 1995

    Milestone

    Founded

    eBay was founded in 1995 in San Jose, California.

  2. 2015

    Business-model change

    PayPal separated

    eBay spun off its PayPal payments business as a separate company.

  3. 2020

    Milestone

    New CEO

    Jamie Iannone became President and CEO in April 2020.

  4. 2021

    Business-model change

    Classifieds and Korea sold

    eBay moved its Classifieds business to Adevinta for cash and a 44% Adevinta stake, and sold 80.01% of eBay Korea; FY2021 net income included $13.4 billion from these discontinued businesses.

  5. 2022

    Crisis

    Net loss on investment stakes

    eBay had a net loss of $1.3 billion after $3.8 billion of losses on equity investments such as Adevinta; gross merchandise volume fell 15% to $73.9 billion. eBay also bought TCGplayer.

  6. 2024

    Crisis

    Agreements with US authorities

    eBay paid $59 million under a settlement agreement with the DEA and DOJ that resolved the DOJ's allegations of noncompliance under the Controlled Substances Act, and entered a deferred prosecution agreement over the 2019 stalking and harassment of the editor and publisher of EcommerceBytes (FY2025 10-K).

  7. 2024

    Milestone

    Investment stakes sold

    eBay sold its stakes in Adevinta, Adyen and Gmarket and part of its Aurelia stake for $4.3 billion; it still held about 8.3% of Aurelia at Dec 31, 2025.

  8. 2026

    Milestone

    GameStop proposal rejected

    eBay's board rejected GameStop's unsolicited $125.00-a-share proposal in May 2026; GameStop reported a 9.8% stake in July.

  9. 2026

    Business-model change

    Depop bought

    eBay completed its $1.4 billion cash purchase of Depop, a fashion resale app, from Etsy on Jul 30, 2026.

  10. 2026

    Milestone

    Workforce cut

    eBay announced on Oct 20, 2026 a plan to cut about 9% of its workforce.

Sources (11)

25Sources and changes

Where every number on this page comes from

Sources (28 documents)
  1. S1Form 10-K for fiscal year 2025 · eBay Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Feb 19, 2026
  2. S2Form 10-K for fiscal year 2023 · eBay Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Feb 28, 2024
  3. S3Form 10-K for fiscal year 2022 · eBay Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Feb 23, 2023
  4. S4Form 10-Q for Q3 fiscal 2026 (quarter ended Sep 30, 2026) · eBay Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Oct 29, 2026
  5. S6Form 10-Q for Q1 fiscal 2026 (quarter ended Mar 31, 2026) · eBay Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Apr 29, 2026
  6. S7Earnings release: third quarter 2026 results (8-K Exhibit 99.1) · eBay Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Oct 28, 2026
  7. S8Earnings release: second quarter 2026 results (8-K Exhibit 99.1) · eBay Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Aug 5, 2026
  8. S9Earnings release: first quarter 2026 results (8-K Exhibit 99.1) · eBay Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Apr 29, 2026
  9. S10Earnings release: fourth quarter and full year 2025 results (8-K Exhibit 99.1) · eBay Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Feb 18, 2026
  10. S11Earnings release: third quarter 2025 results (8-K Exhibit 99.1) · eBay Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Oct 29, 2025
  11. S12Earnings release: second quarter 2025 results (8-K Exhibit 99.1) · eBay Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Jul 30, 2025
  12. S13Earnings release: first quarter 2025 results (8-K Exhibit 99.1) · eBay Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Apr 30, 2025
  13. S14Earnings release: fourth quarter and full year 2024 results (8-K Exhibit 99.1) · eBay Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Feb 26, 2025
  14. S15Definitive proxy statement (DEF 14A) for the 2026 annual meeting · eBay Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Apr 30, 2026
  15. S168-K filed Oct 22, 2026: restructuring plan (about 9% of workforce) and Q3 2026 results expected above guidance (Items 2.02, 2.05) · eBay Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Oct 22, 2026
  16. S178-K filed May 5, 2026: eBay confirms receipt of unsolicited proposal from GameStop (press release, Exhibit 99.1) · eBay Inc. (SEC EDGAR) · Tier 1: company or exchange filing · May 5, 2026
  17. S188-K filed May 12, 2026: eBay board rejects GameStop's unsolicited proposal (press release, Exhibit 99.2) · eBay Inc. (SEC EDGAR) · Tier 1: company or exchange filing · May 12, 2026
  18. S19Schedule 13D by GameStop Corp. on eBay common stock (offer letter of May 3, 2026 at $125.00 a share in cash and stock; about 5.0% economic exposure) · GameStop Corp. (SEC EDGAR) · Tier 1: company or exchange filing · May 4, 2026
  19. S20Schedule 13D/A (Amendment No. 4) by GameStop Corp. on eBay common stock (43,390,383 shares, about 9.8%) · GameStop Corp. (SEC EDGAR) · Tier 1: company or exchange filing · Jul 17, 2026
  20. S218-K filed Jun 18, 2026: results of the 2026 annual meeting (Item 5.07) · eBay Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Jun 18, 2026
  21. S228-K filed Mar 24, 2026: Brian H. Sharples appointed to the board (Item 5.02) · eBay Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Mar 24, 2026
  22. S23Free writing prospectus (pricing term sheet) for $600 million 4.250% notes due 2029 and $400 million 5.125% notes due 2035, naming expected ratings · eBay Inc. (SEC EDGAR) · Tier 1: company or exchange filing · Nov 3, 2025
  23. S24Schedule 13G by Vanguard Capital Management LLC on eBay common stock (7.52% at Mar 31, 2026) · Vanguard Capital Management LLC (SEC EDGAR) · Tier 1: company or exchange filing · Apr 29, 2026
  24. S25Schedule 13G/A by Vanguard Portfolio Management on eBay common stock (4.85% at Jun 30, 2026) · Vanguard Portfolio Management (SEC EDGAR) · Tier 1: company or exchange filing · Jul 31, 2026
  25. S26Schedule 13G by State Street Corporation on eBay common stock (5% at Mar 31, 2026) · State Street Corporation (SEC EDGAR) · Tier 1: company or exchange filing · May 12, 2026
  26. S27Schedule 13G by The Toronto-Dominion Bank on eBay common stock (9% at Jun 30, 2026) · The Toronto-Dominion Bank (SEC EDGAR) · Tier 1: company or exchange filing · Aug 12, 2026
  27. S28EBAY historical daily prices, Oct 20 to Nov 5, 2026 (Nasdaq; close of Nov 5, 2026: $123.35) · Nasdaq, Inc. · Tier 1: company or exchange filing · Nov 5, 2026
  28. S29EDGAR filing list for eBay Inc. (CIK 0001065088) · U.S. Securities and Exchange Commission · Tier 1: company or exchange filing · Nov 6, 2026
Changes to this page (v1 · Nov 6, 2026)
  1. v1 · Nov 6, 2026First version, through Q3 FY2026 (quarter ended Sep 30, 2026). (first version)

Numbers come only from tier 1 and tier 2 sources. Read how we research.

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For learning only. Cityfort is not a registered investment adviser or broker-dealer and does not recommend buying or selling any security. Prices shown are dated and may be out of date.

Investing in securities involves risk, including loss of capital. Before making any investment decision, do your own research and consider consulting a registered investment adviser or other qualified professional.

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Cityfort publishes general educational content that explains how listed companies work. Cityfort is not registered with the US Securities and Exchange Commission or any state securities regulator as an investment adviser, and is not a broker-dealer or a member of FINRA. Cityfort does not provide investment, tax or legal advice, recommendations, ratings, price targets or any opinion on whether to buy, sell or hold any security. Nothing on the site is tailored to any person's circumstances.

All information is taken from publicly available sources, mainly company filings with the SEC, which are listed on each page with dates. We work to keep it accurate and correct errors publicly, but we do not guarantee that it is complete, accurate or up to date. Any market price or price-based ratio shown is dated, may be out of date by the time you read it, and is included only to explain concepts.

Statements by company management, including forward-looking statements and guidance, are reported as the company's statements, with their date and source; they are not our forecasts. Adjusted (non-GAAP) figures are the company's own measures and are shown next to the official (GAAP) figures.