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S-1 filed

IPO · Consumer Staples · Proposed listing on NYSE

Wella IPO: how the business works

Wella sells salon hair color, Clairol home dye, OPI nail polish and ghd hair tools in more than 100 countries, with $2,939.1M of revenue in the year to Jun 30, 2026.

The Wella Company · New York, New York

Based on the amended registration statement (Form S-1/A) dated .

The company has publicly filed its registration statement (Form S-1 or F-1) with the SEC. No price range is set yet.

Last updated · Reviewed by Cityfort Research on

Revenue, FY2026 (year to Jun 30, 2026)
$2,939.1M
Net income, FY2026 (all holders)
$62.3M
Net income to the parent group, FY2026
$2.7M
Term loan to be repaid, Jun 30, 2026
$2,292.2M
Proposed NYSE ticker
WELA

For learning only. Cityfort is not a registered investment adviser or broker-dealer and does not recommend buying or selling any security. Prices shown are dated and may be out of date.

01 · The business in one line

What does Wella do?

Wella sells hair and nail products to salons and shops; it keeps $68 of each $100 of sales after product costs, and spends most of that on selling and interest.

  • In FY2026 (year to Jun 30, 2026), salon and home hair products and OPI nails brought in $2,480.2M, 84.4% of revenue; ghd hair tools brought in $458.9M.
  • Of FY2026's $62.3M net income, $59.6M belonged to holders of shares in subsidiaries, leaving $2.7M for the parent group.

02 · The offer

What is the Wella IPO?

Wella's IPO, as described in its S-1/A filed Sep 23, 2026, is only new shares sold by the company, so the money goes to Wella, which says it will use it to repay its term loan.
New shares sold by the company
Not yet in the filing
To list on
NYSE
Proposed ticker
WELA
Lock-up on existing holders
180 days
  • New shares only: no existing stockholder sells in the offering, per the S-1/A. The money raised goes to Wella, not to selling stockholders; part repays Facility B, where a KKR affiliate is a lender.
  • The share count, price range and amount raised are all blank in the S-1/A, so this page shows no offering size or market value.
  • With new bank loans, the money repays all of the $2,292.2M Facility B term loan. A KKR affiliate is one of those lenders.
  • In connection with the offering, preference shares in the UK parent group (A1 and B) are exchanged for Wella common stock at their liquidation preference ÷ the IPO price; its ordinary shares get only any equity value left over (the "WINS Exchange").
  • Wella has applied to list on the New York Stock Exchange under the ticker "WELA".

Wella, its officers and directors and substantially all existing stockholders (including shares from the WINS Exchange and WOW Issuance) agree not to sell for 180 days; the underwriters' representatives may release shares early.

Share classes and votes
Wella share classes after the offering, as described in the prospectus
ClassVotes per shareHeld by% of shares% of votesSold in this offeringNote
Common stock ($0.01 par value)1KKR Stockholders (more than 50% of votes after the offering, per the S-1/A), new investors, managers and employees––YesOne class only. The board may also issue preferred stock without a stockholder vote ("blank check" preferred). No cumulative voting.
Underwriters
21 named in the S-1 (lead: Goldman Sachs & Co. LLC, BofA Securities, Inc.)
Underwriter conflict of interest
KKR funds own more than 10% of Wella and KKR Capital Markets is one of the underwriters, so the offering follows FINRA Rule 5121. Goldman Sachs & Co. LLC acts as qualified independent underwriter and gets no extra fee for it, the S-1/A says.
Controlled company
The KKR Stockholders will hold more than 50% of the votes, so Wella will be a "controlled company" under NYSE rules. It says it intends to use the exemptions from a majority-independent board and from independent compensation and nominating committees.
Lead underwriters
Goldman Sachs & Co. LLC, BofA Securities, Inc.
Transfer agent
Computershare Trust Company, N.A.

Source: The Wella Company: Form S-1/A (Amendment No. 1) registration statement and preliminary prospectus (no price range)

03 · Where the new money goes

What will Wella do with the money it raises?

Wella says in its S-1/A (Sep 23, 2026) that it will use the money, with new loans, to repay all of its $2,292.2M Facility B term loan and to pay tax withholding on employee share awards.
  • Repay all of Facility B, Wella's term loan ($2,292.2M owed on Jun 30, 2026), together with money borrowed under a new loan agreement.The S-1/A leaves blank how much of the offering money goes to this. A KKR affiliate is one of the Facility B lenders and will receive its share of principal, interest and fees (amount blank).Goes to an affiliate of the company, as the S-1 states.Amount not fixed
  • Pay tax withholding on shares and share awards (RSUs) given to managers and employees at the IPO: the WINS Exchange, IPO Equity Grants and the WOW Issuance.The approximate amount is blank in the S-1/A.Amount not fixed

A KKR affiliate is one of the Facility B lenders. The fee for ending KKR's monitoring agreement will be paid from cash on hand, not from the offering money; its amount is blank in the S-1/A.

Only the shares the company sells raise money for it; money from shares sold by existing stockholders goes to them.

Source: The Wella Company: Form S-1/A (Amendment No. 1) registration statement and preliminary prospectus (no price range)

04 · What it sells

What does Wella sell?

Wella makes products for hair and nails. Hairdressers use its color and care products in salons, shoppers buy its home hair dye and nail polish in stores, and ghd sells hair straighteners and dryers.
  • Professional Hair (Wella Professionals, Sebastian Professional, Nioxin)

    Hair color, care and styling products used in salons. $1,635.6M of FY2026 revenue, 55.6% of the total; Wella Professionals alone passed $1 billion.

  • Retail Hair (Clairol, Wella / Koleston)

    Home hair dye sold in shops and online. $593.4M of FY2026 revenue. The company ranks #2 in US and UK retail hair color (2025), per industry data from Euromonitor as cited in the S-1/A.

  • Nail (OPI)

    Nail polish and nail care sold to salons and shops. $231.7M of FY2026 revenue, up 2.6%.

  • Styling Tools (ghd)

    Hair straighteners, dryers and curlers. $478.5M of FY2026 revenue, up 13.5%; the S-1/A says ghd holds more than 300 granted patents.

Think of it like this

Think of a paint maker that also teaches the painters: Wella sells color to salons and trains hairdressers to use it.

What it does

  • Does: Makes about 60% of its hair and nail products in its own 3 factories, in Germany, Mexico and Thailand.
  • Does: Sells directly to more than 65,000 salons through more than 750 sales reps, and employs about 300 educators who train hairdressers.
  • Does: Runs 6 research centres with more than 300 scientists.

What it does not do

  • Does not: Does not make ghd tools itself: outside manufacturers make all of them.
  • Does not: Is leaving the hair business in China (the "China Exit Program", started Jun 30, 2025, due to finish in FY2027).

Source: The Wella Company: Form S-1/A (Amendment No. 1) registration statement and preliminary prospectus (no price range)

05 · Who pays it

Who pays Wella?

  • Salons and hairdressers

    Not disclosed

    Buy professional color, care and nail products. Wella serves more than 250,000 salons; salon contracts are usually yearly, 3 to 5 years for large chains.

  • Retailers and online stores

    Not disclosed

    Beauty retailers, e-commerce platforms (Amazon anchors Wella's online sales) and food, drug and mass stores sell Clairol, Koleston, OPI and ghd to shoppers.

  • Exclusive distributors

    Not disclosed

    In some countries, outside distributors resell Wella's products to salons. They handle 12% of the hair and nail business.

How spread out the customers are

3 customers together made up 19% of Wella's FY2026 revenue, though none passed 10% in any of the last 3 years. The S-1/A does not name them.

Source: The Wella Company: Form S-1/A (Amendment No. 1) registration statement and preliminary prospectus (no price range)

06 · How the money flows · FY2026

How does money flow through Wella?

Money in

  • Net revenues$2.9B

The company

Wella

$2.9B came in

Money out

  • Cost of sales (making and buying products)$928M
  • Selling, marketing, staff and offices (SG&A)$1.6B
  • Amortization of intangible assets$51.4M
  • Brand write-downs, restructuring and other costs$131M
  • Interest and other financing costs$160M
  • Tax$20.6M
  • Belongs to holders of shares in subsidiaries$59.6M
  • Net income to the parent group$2.7M
  1. Customers paid Wella $2,939.1M in FY2026 (year to Jun 30, 2026).
  2. Making and buying products cost $927.8M; selling, marketing, staff and offices cost $1,585.1M. Depreciation sits inside these two lines.
  3. Brand write-downs, restructuring, other costs and amortization took $182.8M. Interest and other financing costs took $160.4M, and tax $20.6M.
  4. That left $62.3M of net income. $59.6M of it belongs to holders of shares in subsidiaries, leaving $2.7M for the parent group.

Source: The Wella Company: Form S-1/A (Amendment No. 1) registration statement and preliminary prospectus (no price range)

07 · Where the money goes · FY2026

Where does $100 of Wella's money go?

Of every $100 that came in (revenue plus other income), this is where it went.

Wella · FY2026

Receipt for every $100

Where $100 of Wella's money went in FY2026
Cost of sales$31.6
Selling, marketing, staff and offices$53.9
Amortization$1.7
Write-downs, restructuring, other$4.5
Interest and financing$5.5
Tax$0.7
To holders of subsidiary shares$2.0
Kept by the parent group$0.1
Total$100

Each line = amount ÷ total money in × 100. Lines may not add to exactly $100 because of rounding.

Source: The Wella Company: Form S-1/A (Amendment No. 1) registration statement and preliminary prospectus (no price range)

08 · What it needs to run

What does Wella need to run?

  • Factories and suppliers

    3 owned factories make about 60% of hair and nail products; more than 40 outside manufacturers make the rest, and all ghd tools.

  • Sales reps and educators

    About 10% of revenue goes on the salesforce and about 3% on educators who train hairdressers, the S-1/A says.

  • Research and patents

    More than 300 scientists in 6 centres; about 730 issued and 520 pending patents, expiring between 2026 and 2045.

  • People

    About 6,000 full-time and 430 part-time staff in 32 countries on Jun 30, 2026. About 30% are covered by collective bargaining agreements (union contracts).

Source: The Wella Company: Form S-1/A (Amendment No. 1) registration statement and preliminary prospectus (no price range)

09 · Why it makes money

Why does Wella make money?

Hairdressers sway what people buy, so Wella sells to salons and trains them, and that pull helps its shop brands.

The S-1/A says, citing consumer research the company commissioned, that hair professionals are consumers' #1 influence on purchases. Wella keeps $68.4 of each $100 of sales after product costs. Selling, marketing and staff ($53.9) and interest then take most of what is left.

Operating income per $100 of revenue

$1.8$8.3

FY2024 to FY2026

  1. Wella sells color and care products to salons
  2. Its educators train hairdressers to use them
  3. Hairdressers recommend products to their clients
  4. Clients buy Wella, Clairol, OPI and ghd in shops and online
  5. Sales pay for more reps, training and new products

↺ Step 5 feeds back into step 1.

Source: The Wella Company: Form S-1/A (Amendment No. 1) registration statement and preliminary prospectus (no price range)

10 · Business segments · FY2026

Which businesses make up Wella?

  • Hair & Nail

    84%

    Salon and home hair color, hair care and OPI nail products. Revenue grew 8.3% in FY2026.

    Revenue $2.5B

  • Beauty Tech

    16%

    ghd hair tools. Revenue grew 14.3% in FY2026. The S-1/A's separate "Styling Tools" category ($478.5M) is a different figure, and the filing does not reconcile the two.

    Revenue $459M

How the mix changed

  • Hair & Nail
  • Beauty Tech

Revenue by segment, FY2024 to FY2026.

US$ · Source: The Wella Company: Form S-1/A (Amendment No. 1) registration statement and preliminary prospectus (no price range)

See the numbers
How the mix changed (US$)
YearHair & NailBeauty Tech
FY2024$2.2B$367M
FY2025$2.3B$402M
FY2026$2.5B$459M

Source: The Wella Company: Form S-1/A (Amendment No. 1) registration statement and preliminary prospectus (no price range)

11 · Where it sells · FY2026

Where does Wella sell?

12 · Competitors and what protects it

Who does Wella compete with?

The S-1/A calls Wella the world's largest pure-play hair and nail company, meaning hair and nails are all it sells; its rivals are mostly much broader beauty groups.
  • L'Oréal

    Named in the S-1/A as a rival in hair and nail, and through L'Oréal Professionnel in styling tools.

  • Henkel

    Named in the S-1/A as a rival in hair and nail.

  • Kao

    Named in the S-1/A as a rival in hair and nail.

  • Unilever

    Named in the S-1/A as a rival in hair and nail.

  • Estée Lauder

    Named in the S-1/A as a rival in hair and nail.

  • SharkNinja

    Named in the S-1/A as a rival to ghd in hair tools.

  • Dyson

    Named in the S-1/A as a rival to ghd in hair tools.

What protects the business

Each strength is scored 1 (weak) to 5 (strong) for the business, with the reason. It is not a rating of the share.

  • Salon relationships4 of 5

    Wella serves more than 250,000 salons and reports 97% revenue retention among salons its own reps serve (its own measure).

  • Brands4 of 5

    Wella Professionals passed $1 billion of FY2026 revenue; the company ranks #2 in US and UK retail hair color (2025), per industry data from Euromonitor as cited in the S-1/A.

  • Patents and research3 of 5

    About 730 issued and 520 pending patents, and more than 300 scientists; patents expire between 2026 and 2045.

Weak spot

Interest cost

Net interest of $151.8M took 62% of FY2026 operating income of $243.3M (Cityfort arithmetic from the S-1/A).

Source: The Wella Company: Form S-1/A (Amendment No. 1) registration statement and preliminary prospectus (no price range)

13 · The numbers · Consolidated · US$

How has Wella done?

Revenue

$2.9BFY2026

Revenue rose from $2,590.3M in FY2024 to $2,939.1M in FY2026 (years to Jun 30); FY2026 grew 9.2%, with currency moves adding $108.4M.

US$ · Source: The Wella Company: Form S-1/A (Amendment No. 1) registration statement and preliminary prospectus (no price range)

See the numbers
Revenue (US$)
PeriodRevenue (US$)
FY2024$2.6B
FY2025$2.7B
FY2026$2.9B

Net profit

$2.7MFY2026

The parent group's net income was $2.7M in FY2026, after losses of $122.7M in FY2024 and $44.6M in FY2025.

US$ · Source: The Wella Company: Form S-1/A (Amendment No. 1) registration statement and preliminary prospectus (no price range)

See the numbers
Net profit (US$)
PeriodNet profit (US$)EPS ($)
FY2024−$123M–
FY2025−$44.6M–
FY2026$2.7M–

Profit kept per $100 of revenue

$0.1FY2026

EBITDA (operating income plus depreciation and amortization) was $12.9 per $100 of revenue in FY2026, up from $6.4 in FY2024.

$ of profit per $100 of revenue (net margin) · Source: The Wella Company: Form S-1/A (Amendment No. 1) registration statement and preliminary prospectus (no price range)

See the numbers
Profit kept per $100 of revenue ($ of profit per $100 of revenue (net margin))
YearNet marginEBITDA margin
FY2024−4.7%6.4%
FY2025−1.7%13.2%
FY20260.1%12.9%

Free cash flow

$159MFY2026

Free cash flow rose from $15.5M in FY2024 to $159.3M in FY2026; Wella paid $156.2M of interest in FY2026.

US$ · cash from operations minus spending on plants and equipment · Source: The Wella Company: Form S-1/A (Amendment No. 1) registration statement and preliminary prospectus (no price range)

See the numbers
Free cash flow (US$ · cash from operations minus spending on plants and equipment)
YearCash from operationsCapital spendingFree cash flow
FY2024$73.2M$57.8M$15.5M
FY2025$173M$51.2M$122M
FY2026$225M$65.3M$159M
See all yearly numbers
Wella annual financials, FY2024–FY2026, US$
YearRevenueEBITDANet profitEPS ($)Net income, total (US$)Operating cashCapexFree cash
FY2024$2.6B$165M−$123M–−$115M$73.2M$57.8M$15.5M
FY2025$2.7B$355M−$44.6M–−$8.7M$173M$51.2M$122M
FY2026$2.9B$379M$2.7M–$62.3M$225M$65.3M$159M

EBITDA here = operating income plus depreciation and amortization (from the cash flow statement). Fiscal years are the company's own (June 30). Net profit is the share belonging to the company's owners. Total net income differs from net profit to the company's owners: In FY2026, $58.7M of the $62.3M went to preferred shares in the subsidiary Rainbow JVCo (the stake Coty sold in Dec 2025 to Tides Holdco, owned 77.5% by a KKR vehicle and 22.5% by Coty) and $0.9M to other minority holders, leaving $2.7M for the parent group, Rainbow Capital Group Limited.

14 · The company's own measures · FY2026

What do Wella's own measures show?

These are Wella's own measures, not GAAP. Each sits beside the nearest GAAP figure; they are never added together.
  • Official (GAAP): Net income, all holders (GAAP)

    $62.3M

    Company's own measure: Adjusted EBITDA (company measure)

    $522M

    Net income before interest, tax, depreciation and amortization, and also before brand write-downs ($84.2M), restructuring ($29.4M), IPO preparation costs ($12.4M), KKR monitoring fees ($4.6M), share-based pay ($3.6M) and other items.

  • Official (GAAP): Net income margin, all holders (GAAP)

    2.1%

    Company's own measure: Adjusted EBITDA margin (company measure)

    17.8%

    Adjusted EBITDA as a share of revenue.

  • Official (GAAP): Reported revenue growth (GAAP)

    9.2%

    Company's own measure: Revenue growth at constant currency (company measure)

    5.1%

    Growth if exchange rates had not changed. Currency moves added $108.4M to FY2026 revenue.

  • Official (GAAP)

    No official figure measures this; it is the company's own operating measure.

    Company's own measure: Senior Secured Leverage Ratio (loan covenant measure)

    3.2 times

    Secured debt against earnings as defined in the loan agreement; the limit is 9.0 times. It was 3.68 in FY2025 and 3.47 in FY2024.

These are the company's own measures, defined by the company. They are not comparable across companies, and they are not added together. Each sits beside the nearest official (GAAP) figure.

Source: The Wella Company: Form S-1/A (Amendment No. 1) registration statement and preliminary prospectus (no price range)

15 · Financial strength · Jun 30, 2026

How much debt does Wella have?

On Jun 30, 2026 Wella owed $2,292.2M on its term loan and held $322.3M of cash; FY2026 net interest of $151.8M compares with operating income of $243.3M.
  • Total debt$2.3B
  • Cash and investments$322M
  • Net debt (debt minus cash)$2.0B
  • Net worth (shareholders' money)−$1.3B
Interest cover
1.6×
how many times operating profit covers interest
  • Shareholders' equity was negative $1,323.2M because $3,161.4M of redeemable preferred stock and redeemable minority interest are shown outside equity. Debt-to-equity is therefore not shown.
  • The term loan is in dollars, euros and pounds at floating rates, all due in fiscal 2029. The S-1/A says a 1-point rate change moves yearly interest by about $22.9M.
  • After the IPO, a new loan agreement provides €850.0M, $500.0M and £100.0M of term loans plus a $500.0M revolving credit line, due 5 years after first use; amounts drawn at closing are blank.
  • Goodwill and brand intangibles were about $3.37 billion of the $5,374.6M of total assets on Jun 30, 2026.
  • Pension plans, about 98% of them in Germany, owed about $292M against about $236M of plan assets, a gap of about $56M.

Source: The Wella Company: Form S-1/A (Amendment No. 1) registration statement and preliminary prospectus (no price range)

16 · Who owns it before the IPO · Sep 23, 2026

Who owns Wella before the IPO?

KKR funds control Wella before the offering. The S-1/A leaves the ownership table blank but says KKR will still hold more than 50% of the votes afterwards. Coty, a former owner, keeps only an indirect, non-voting interest.

From the prospectus table of principal stockholders. Holdings fall after the IPO when new shares are sold; the prospectus also shows the holding after the offering.

Source: The Wella Company: Form S-1/A (Amendment No. 1) registration statement and preliminary prospectus (no price range)

17 · Who runs it

Who runs Wella, and did they deliver?

  • Calvin McDonald

    Chief Executive Officer · since 2026

    Former Lululemon CEO; joined in April 2026. FY2026 pay was $21.46M, of which $20.0M was the grant-date value of share awards (RSUs).

  • Glenn Murphy

    Executive Chair · since 2025

    Executive Chair since January 2025; also interim CEO from January 2025 to April 2026. FY2026 pay was $9.63M, including $7.75M of share awards.

  • Frank Smalla

    Chief Financial Officer and Chief Operating Officer

    FY2026 pay was $1.92M.

Source: The Wella Company: Form S-1/A (Amendment No. 1) registration statement and preliminary prospectus (no price range)

18 · Governance signals

What do Wella's governance filings show?

Auditor
Deloitte & Touche LLP, since 2025
Auditor changes
Nov 12, 2024: Deloitte SA → Deloitte & Touche LLP (Deloitte SA was dismissed (notified Nov 12, 2024; effective Dec 20, 2024). The S-1/A reports no disagreements; the reportable events were 2 material weaknesses. Deloitte SA was re-engaged on Apr 8, 2026 to audit FY2024.)
Audit qualifications
None reported
Related-party dealings
Wella paid monitoring fees of $4.6M in FY2026, $5.0M in FY2025 and $4.5M in FY2024, split 75% KKR and 25% Coty until Dec 2025. KKR Capital Markets and KKR Capstone were paid $2.6M in FY2025 for underwriting and consulting. The agreement ends at the IPO with a fee whose amount is blank.
Credit rating
No public credit rating found

Flags to know about

  • auditor

    Two material weaknesses in FY2024

    The S-1/A says weaknesses in income-tax accounting and in currency translation of corporate goodwill and intangibles were found for FY2024 and fully fixed in FY2025.

  • related party

    Fee to end KKR's monitoring agreement

    The agreement ends automatically at the IPO. KKR's manager is then owed unpaid fees and, if KKR keeps at least 10% and a board designee or observer, a one-off payment of the present value of future fees, paid from cash on hand (amount blank).

  • disclosure

    Drafting note in the S-1/A

    A footnote on page 20 reads "NTD: Wella accounting to confirm." Pro forma earnings per share are also blank.

Source: The Wella Company: Form S-1/A (Amendment No. 1) registration statement and preliminary prospectus (no price range)

19 · Group and related parties

How much does Wella rely on related parties?

Wella depends on KKR for control and some financing: KKR funds control it before and after the offering, a KKR affiliate is one of the lenders being repaid, and KKR keeps approval rights under a stockholders agreement, the S-1/A says.
  • KKR funds bought 60% of Coty's professional and retail hair business in Nov 2020 and held 74.2% by Dec 2023.
  • Coty sold its remaining 25.8% in Dec 2025 to Tides Holdco, owned 77.5% by a KKR vehicle and 22.5% by Coty. Coty keeps only an indirect, non-voting interest.
  • While the KKR Stockholders hold at least 25%, their approval is needed for a sale of the company, deals over $100M, new debt over $250M, share buybacks and hiring or firing the CEO.
  • KKR can name a majority of the board while it holds at least 50%, and fewer seats as its stake falls (10% of seats at 5–20%).
  • A KKR affiliate is a Facility B lender and will be repaid from the offering money; KKR Capital Markets is one of the 21 underwriters.

Source: The Wella Company: Form S-1/A (Amendment No. 1) registration statement and preliminary prospectus (no price range)

21 · What could go wrong

What could go wrong for Wella?

  • Debt

    Large floating-rate debt

    Wella owed $2,292.2M on Jun 30, 2026 at floating rates; the S-1/A says a 1-point rate change moves yearly interest by about $22.9M. FY2026 net interest was $151.8M.

    Watch How much the IPO and new loans actually repay, and the new loans' rates.

  • Legal

    Hair-dye and hair-relaxer lawsuits

    Numerous California and New York cases allege Wella and Clairol hair dye caused bladder cancer. Wella is also named in hair-relaxer suits over predecessors' products. No reserve is booked.

    Watch Case updates and any reserve in later filings.

  • Concentration

    A few large retail customers

    3 customers (beauty retailers, online platforms and mass stores) made up 19% of FY2026 revenue. Exclusive distributors handle 12% of the hair and nail business.

    Watch Customer concentration in the next filing.

  • Currency

    Most sales are outside the US

    The US was 24.6% of FY2026 revenue, so about 75% came from other countries. Currency moves added $108.4M to FY2026 revenue; they can also subtract.

    Watch Reported versus constant-currency growth.

  • Execution

    Brand write-downs

    Wella wrote down brand values by $141.0M in FY2024, $53.1M in FY2025 and $84.2M in FY2026, mostly the Briogeo brand and, in FY2026, $15.5M on OPI.

    Watch The yearly brand-value test, done each April 30.

  • Regulation

    US tariffs

    Wella's own factories are in Germany, Mexico and Thailand, and the S-1/A lists US tariffs and trade disputes as a risk factor.

    Watch Changes in US tariffs on imports from these countries.

Source: The Wella Company: Form S-1/A (Amendment No. 1) registration statement and preliminary prospectus (no price range)

22 · Risks of the offer

What risks does the Wella offer document flag?

Risk factors the company lists in its offer document, in plain words.
  • KKR stays in control

    KKR will hold more than 50% of the votes, so Wella can skip NYSE rules on independent board majorities and committees. KKR's interests may differ from other stockholders', the S-1/A says.

  • Part of the money goes to a KKR affiliate

    A KKR affiliate is one of the lenders the offering money repays. KKR's manager also gets a fee for ending its monitoring agreement, from cash on hand.

  • Immediate dilution

    The S-1/A says new investors face "immediate and substantial dilution" (figures blank). More shares follow: IPO share grants and the WOW employee plan, settled about 3 months after the IPO.

  • Shares unlocked after 180 days

    Existing holders can sell after the 180-day lock-up, or earlier if the underwriters' representatives release them. KKR has unlimited rights to demand that its shares be registered for sale.

  • No dividends planned

    Wella says it has no current plans to pay dividends. As a holding company, it relies on its subsidiaries for cash, and loan terms limit payments.

  • Takeover defences

    Directors serve staggered 3-year terms and can be removed only for cause, and some charter changes need 66⅔% of votes.

Source: The Wella Company: Form S-1/A (Amendment No. 1) registration statement and preliminary prospectus (no price range)

23 · How it got here

How did Wella get here?

  1. 2020

    Business-model change

    KKR buys control from Coty

    On Nov 30, 2020, KKR funds bought 60% of Coty's professional and retail hair business; Coty kept 40%.

  2. 2021

    Milestone

    KKR raises its stake

    KKR bought a further 9.4% and 4.7% from Coty, reaching 74.1%.

  3. 2023

    Milestone

    WOW employee plan launched

    On Feb 14, 2023, Wella launched a plan giving employees a pool of 4% of the rise in equity value from Nov 2020 to an exit.

  4. 2025

    Business-model change

    Coty sells its direct stake

    On Dec 18, 2025, Coty sold its 25.8% to Tides Holdco, owned 77.5% by a KKR vehicle and 22.5% by Coty.

  5. 2026

    Milestone

    New CEO and IPO filings

    Calvin McDonald became CEO in April 2026. A confidential draft was submitted Apr 17, 2026; the public S-1 followed on Aug 31 and the S-1/A on Sep 23.

Source: The Wella Company: Form S-1/A (Amendment No. 1) registration statement and preliminary prospectus (no price range); SEC EDGAR filing list for Wella Co (CIK 2125056): no filing after the S-1/A of Sep 23, 2026

24 · Both sides

What do supporters and critics point to?

Facts each side points to. We don't say which side is right.

What supporters point to

  • Revenue grew from $2,590.3M in FY2024 to $2,939.1M in FY2026; FY2026 growth was 9.2% reported and 5.1% at constant currency (the company's measure).
  • Operating income rose from $47.5M in FY2024 to $243.3M in FY2026, and free cash flow from $15.5M to $159.3M.
  • Beauty Tech (ghd) revenue grew 14.3% in FY2026 to $458.9M.
  • The S-1/A describes new loans with an initial margin of 2.25% over benchmark rates, against 3.25–4.50%, Facility B's applied margins on Jun 30, 2026.

What critics point to

  • Of FY2026's $62.3M net income, only $2.7M belonged to the parent group; $58.7M went to preferred shares in a subsidiary.
  • The S-1/A says Wella had net losses in 4 of its last 5 fiscal years.
  • Net interest of $151.8M took 62% of FY2026 operating income (Cityfort arithmetic).
  • Brand write-downs totalled $278.3M over FY2024–FY2026 (Cityfort arithmetic), mostly on Briogeo.
  • KKR will keep more than 50% of the votes, and a KKR affiliate is among the lenders being repaid.

25 · What to watch next

What should you watch next for Wella?

Next event

S-1/A with the expected price range and share count

Date not announced yet.

  • Offering terms

    The share count, price range, KKR's stake and the money raised are blank in the S-1/A of Sep 23, 2026. No later filing was on EDGAR by Oct 27, 2026.

  • How much debt is repaid

    How much of the $2,292.2M Facility B the offering money repays, and how much the new loans replace.

  • Open items in the S-1/A

    A drafting note on page 20 and blank pro forma earnings per share may change in the next filing.

  • Hair-dye and hair-relaxer cases

    The S-1/A books no reserve for them; later filings may update the cases.

  • Restructuring and the China exit

    The S-1/A expects about $33.7M more restructuring costs, including leaving the China hair business by FY2027.

26 · Key facts

Key facts about Wella

What does Wella do?
The Wella Company sells hair color, hair care and nail polish to salons and shops in more than 100 countries, plus ghd hair styling tools. Its brands include Wella Professionals, Clairol, OPI, ghd, Sebastian Professional and Nioxin, per its S-1/A of Sep 23, 2026.
How does Wella make money?
Wella earns money selling products. In FY2026 (year to Jun 30, 2026), its Hair & Nail segment brought in $2,480.2M (84.4% of revenue) and its Beauty Tech segment (ghd tools) $458.9M.
Who are Wella's customers?
Wella sells to more than 250,000 salons, and to beauty retailers, online stores such as Amazon and mass-market shops. 3 Wella customers together made up 19% of FY2026 revenue, per the S-1/A.
How big is Wella?
Wella's revenue was $2,939.1M in FY2026 (year to Jun 30, 2026), up 9.2% from $2,692.2M. Net income was $62.3M, of which $2.7M belonged to the parent group.
Who owns Wella before the IPO?
Funds managed by KKR control Wella, per its S-1/A of Sep 23, 2026. Coty, the former co-owner, sold its direct stake in Dec 2025 and keeps only an indirect, non-voting interest.
What is the Wella IPO?
Per its S-1/A of Sep 23, 2026, The Wella Company plans to sell new shares on the NYSE under the ticker WELA. The share count and price range are not yet in the filing.
How much debt does Wella have?
Wella owed $2,292.2M on its Facility B term loan on Jun 30, 2026, and held $322.3M of cash. It paid $156.2M of interest in FY2026.

Source: The Wella Company: Form S-1/A (Amendment No. 1) registration statement and preliminary prospectus (no price range)

27 · Sources and changes

Where every number on this page comes from

Sources (2 documents)
  1. S1The Wella Company: Form S-1/A (Amendment No. 1) registration statement and preliminary prospectus (no price range) · The Wella Company via SEC EDGAR · Tier 1: company or exchange filing · Sep 23, 2026
  2. S7SEC EDGAR filing list for Wella Co (CIK 2125056): no filing after the S-1/A of Sep 23, 2026 · U.S. Securities and Exchange Commission · Tier 1: company or exchange filing · Oct 27, 2026
Changes to this page (v1 · Oct 27, 2026)
  1. v1 · Oct 27, 2026First version, based on the S-1/A (Amendment No. 1) filed Sep 23, 2026. (first version, based on the S-1/A)

Numbers come only from tier 1 and tier 2 sources. Read how we research.

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